‘lire RURAL NEW-YORKER 
45 
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' | 'HE LIST of motor cars below is not merely 
impressive evidence of Willard leadership— 
but of a three-fold Willard responsibility—fully 
realized and fully accepted. 
As the leader of a great industry, Willard is 
held responsible, and rightly, for storage battery 
improvement, for storage battery service, and for 
giving all necessary help and information to the 
great car-owning public. 
And to make the new Willard battery owner’s 
task easier, in addition to our responsibility for the 
quality of material and workmanship, we offer 
to all such as properly register the new battery 
at a Willard Service Station, a 90-day insurance 
free of charge. Besides that, any car owner can 
at any time obtain full and complete printed 
information on every point he needs to know. 
The Nation-wide Willard Service Organiza¬ 
tion was established and is maintained for the 
car-owner’s benefit, to assist him in getting a 
really trained service by men who know their job. 
The lastest of many Willard contributions to 
battery improvement is the Still Better Willard 
with Threaded Rubber Insulation—an inven¬ 
tion which entirely does away with what was 
previously an almost universal battery repair 
expense—re-insulation. Our one objective is the 
car owner’s complete satisfaction, and this we 
pledge to those who make or sell motor cars and to 
the millions of men and women who drive them. 
Cars on Which Willard Batteries are Regular Equipment 
Passenger Cars 
American 
Motorbus 
American Six 
Anderson 
Apperson 
Auburn 
Bacon Motors 
Bartholomew 
Beggs Six 
Biddle 
Buick 
Canadian Briscoe 
Case 
Chevrolet 
Climber 
Comet 
Commonwealth 
Crawford 
Cunningham 
Daniels 
Davis 
Dixie Flyer 
Dodge Bros. 
Dorris 
Economy 
El car 
Elgin 
Ferris 6 
Franklin 
Gardner 
Geronimo 
Haynes 
Hebb 
Hollier-Eight 
Holmes 
Hupmobile 
Jordan 
Kankakee 
Kissel-Kar 
Lancia 
Lexington 
Liberty 
Louisiana 
McFarlan 
McLaughlin 
Madison 
Maibohm 
Marmon 
Mercer 
Meteor 
(Phila., Pa.) 
Meteor 
(Piqua, O.) 
Metz 
Michigan Hearse 
Midwest 
Mitchell 
Moline Knight 
Monitor 
Moore 
Napoleon 
Nash 
Nelson 
Noma 
Norwalk 
Ogren 
Olds 
Owen-Magnetic 
Olympian 
Packard 
Paige 
Pan-American 
Patterson 
Peerless 
Phianna 
Piedmont 
Pierce-Arrow 
Premier 
Red Wing 
Renault 
Reo 
Revere 
Riddle 
Rock Falls 
S. & S. 
Singer 
Standard 
Stanley 
Stearns 
Studebaker 
Stutz 
Velie 
Westcott 
Winton 
Commercial 
Cars 
Acason 
Acme 
American 
Commercial 
American- 
LaFrance 
Armleder 
Atterbury 
Bartholomew 
Belmont 
Bethlehem 
Brockway 
Buckeye 
Capitol 
Chevrolet 
Clydesdale 
Collier Truck 
Commerce 
Corliss 
Cortland 
Cunningham 
Dart 
Day-Elder 
Denby 
Diamond T 
Dodge Bros. 
Dorris 
Dual Truck & 
Tractor 
Elgin 
Federal 
Fulton 
F. W. D. 
Garford 
G. M. C. 
Grant-Denmo 
Hahn 
Hamilton 
Hawkeye 
Henney 
Higrade 
Hoffmon Bros. 
Indiana 
International 
Harvester 
Kalamazoo 
Kissel-Kar 
Lane 
Luveme 
Mack 
Madison 
Menominee 
Mercury 
Michigan Hearse 
Minneapolis 
Mitchell 
Mutual 
Nash 
Noble 
Northway 
Old Hickory 
Oneida 
Oshkosh 
Packard 
Panhard 
Parker 
Pierce-Arrow 
Rainier Truck 
Reo 
Riddle 
Robinson 
Rock Falls 
Rowe 
Sandow 
Sayers 6s ScoviU 
Seagrave 
Selden 
Service 
Signal 
Stewart 
Studebaker 
Tiffin 
Titan 
Transport 
Velie 
Vim 
Ward-LaF ranee 
White 
Winther 
WILLARD STORAGE BATTERY COMPANY, Cleveland, Ohio 
STORAGE 
BATTERY 
