‘The RURAL. NEW-YORKER 
583 
W 'Hard Service. 
BcCCItlSe you haven’t a battery service station 
just around the corner to call on in a hurry 
when things don’t go just right— 
BeCOUSe you can’t afford to be without your 
car any more than you can afford to be with¬ 
out modern farm machinery — 
Because you operate your car not for pleas¬ 
ure but as an essential to your business and 
you want upkeep cost as low as possible. 
Threaded Rubber Insulation per¬ 
forms the important task of separ¬ 
ating each positive plate from its 
negative neighbor, and prevents 
short circuits which would soon 
ruin the battery. 
There are a good many 
other reasons why you ought 
to be more particular than 
anybody to see that you 
get a Still Better Willard 
with Threaded Rubber 
Insulation. 
Threaded Rubber has 
this particular advantage 
over any ordinary insula¬ 
tion: It does not have to 
be replaced, whereas the 
ordinary kind is usually re¬ 
placed at least once during 
the life of the battery. 
The work of re-insulation 
always means tearing down 
the battery and pulling out 
the positive and negative 
plates. When this is done, 
the plates may be found to 
be damaged so that nobody 
can say how long the bat¬ 
tery will last or how long 
it will serve. 
It’s easy to do away with 
this trouble and this chance 
of shortened battery life by 
saying “I want a Still Bet¬ 
ter ll^illard with Threaded 
Rubber Insulation 
Ask the nearest Willard 
Service Station for partic¬ 
ulars about Threaded Rub¬ 
ber and what it means in 
added battery life and bet¬ 
ter battery service. 
More Than Anyone Else 
YOU Need What This 
Trade Mark Stands For 
STORAGE 
BATTERY 
-«.W. 
jsmm 
Willard Threaded Rubber Insulation 
i n f lftt tt i i i wiffiHu ^mnUtUlfti i Jit 
