ited States Tires 
United States 
Rubber Company 
Fifty-three Factories 
The oldest and largest Rubber Organization in the World 
Two hundred and thirty-five Branches 
T HIS year the Amer¬ 
ican people will 
spend more than 
$900,000,000 for automo¬ 
bile tires* 
Tires are one of the 
largest items in the motor¬ 
ist’s budget* 
The cost is making even 
careless buyers think and 
inquire. 
And the more they in¬ 
quire, the smaller will grow 
the influence of hearsay 
and the irresponsible tire 
dealer. 
* # * 
We have all met the man 
who takes his opinions 
readymade. 
He tells everything he 
knows. He knows more 
about every car than the 
man who made it, where 
to buy the cheapest truck 
—how to get the biggest 
bargain in tires. 
He always arouses a cer¬ 
tain amount of wonder 
' 
Every time you drive your car 
along a track or a rut in a country 
road you are taking some life out 
of your tires. 
Worn frogs and switches often 
cause small cuts, which are rapidly 
enlarged by the action of gravel 
and moisture. Ruts and track slots 
pinch the tire, wearing away the 
tread where their edges strike it. 
It is well to avoid such place * 
as much as possible. 
in the unknowing. They 
never think to ask him 
where he gets his secrets. 
* # # 
“ Somebody says” and 
“everybody does” are re¬ 
sponsible for more wrong 
impressions about tires 
than anything else you 
can think of. 
It is on the people who 
come under the influences 
of these phrases that the 
irresponsible dealer thrives. 
You generally find him 
with the name of a stand¬ 
ard tire displayed in his 
windows to give an im¬ 
pression of quality. 
But when you get inside 
the first thing he begins to 
talk about is price and 
substitution. 
What the thoughtful 
motorist is looking for to¬ 
day is better tires. 
He goes to a legitimate 
dealer and gets a legitimate 
tire. 
The quality idea — the 
idea of a quality tire, of a 
dealer who believes in 
quality—is commanding a 
greater respect from a 
larger portion of the motor¬ 
ing public all the time. 
It is the idea on which 
the United States Rubber 
Company was founded— 
on which it has staked a 
greater investment than 
any other rubber organiza¬ 
tion in the world. 
Build a tire that will do 
more, a better tire than was 
built before, and you are 
sure of a large and loyal 
following. 
We have never been 
able to build enough U. S. 
Tires to go around. 
