The RURAL NEW-YORKER 
685 
=^r 
trade mark 
The Goodrich Adjustment Basi>. 
Silvertown Cords, 6000 Miles 
Fabric Tir_s, 6000 Miles 
Why 50,000 Dealers 
Sell Goodrich Tires 
“The other day I signed up your, or should 
I say 'our 1 1920 agreement , and it occurred 
to me that you would be interested in my 
reason for arranging to handle Goodrich on 
a much larger scale than last year. 
"It is this: I was recently asked why I handled 
Goodrich tires practically to the exclusion of 
all others, and my answer was; 
"Because I have not had a Goodrich tire come 
back, and because I believe they are the best 
proposition on the market today.’ 1 
Very sincerely yours, 
John E. Dennis. 
3083 Main St., Buffalo, N.Y.” 
I T IS THIS FAITH in Goodrich Tires, 
Goodrich methods, and Goodrich help, that 
La? caused more than 50,000 dealers to feature 
Goodrich Tires. 
John E. Dennis says, “/ ha ve not had a Good¬ 
rich Tire come back.” 
If a tire had come back, he knew from Good¬ 
rich’s clear statement of certified service that his 
customer had full protection in the Definite 
Adjustment Basis—8000 miles for Silvertown 
Cords and 6000 miles for Fabric Tires. 
The nationwide demand for Goodrich Tires is 
proof positive of the soundness and fairness of 
the Goodrich merchandising policy. 
Bet more important, the economic right of this 
policy, and the outspoken, open-handed declara¬ 
tion of it, have put the purchase of a tire on a 
firmer foundation for dealer and user. 
Goodrich 
