Tire Economy Begins with Better Tires 
Tirnmnmm 
Those little gray streaks that you see on the asphalt behind a car 
that has stopped too suddenly are rubber—Particles of some¬ 
body's tires. You would be surprised how many more milesyou 
would get out of your tires if you always make it a point to get 
away to an easy start and to slow down gradually when stopping. 
Mama 
x njx ra 
O NE out of every ten 
men you see on the 
street is a motor car 
owner. 
There is not a man or 
woman in the country whose 
daily life is not affected in 
some way by motor trans¬ 
portation. 
Anything that tends to¬ 
wards waste and extravagance 
is a tax on everybody. 
# # * 
Because of casual buying 
the average motorist is being 
compelled to pay out more 
and more every year for tires. 
Once let Americans realize 
that a thing is costing them 
too much and they soon find 
a way to correct it. 
They are beginning to un¬ 
derstand the high cost of poor 
tires and to stop accidental 
buying. 
Going to the dealer who 
not only displays the sign of 
good tires in his window, but 
who recommends and sells 
good tires because he believes 
in their economy. 
* * # 
The United States Rubber 
Company is bending every 
effort to keep pace with the 
growing demand for tires, 
but placing responsibility for 
quality ahead of every other 
consideration. 
In the interest of better 
tires it produces more of its 
own rubber than any other 
rubber manufacturer in the 
world. 
It introduced the first 
straight side automobile tire. 
It produced the first pneu¬ 
matic truck tire. 
Two of the greatest contri¬ 
butions to tire and motor 
economy ever made. 
* * .# 
The idea of quality in tires 
is just beginning to take firm 
hold on this country. 
And the firmer the hold it 
takes, the smaller the tax that 
motorists will have to pay. 
United States Tires 
United States (fill Rubber Company 
Fifty-three The oldest and largest Two hundred and 
Factories Rubber Organization in the World thirty-five Branches 
