qbc RURAL NEW-YORKER 
725 
Growing Greater Mileage 
On Desert Land 
J/iis actual photograph shows former desert land in the 
River Valley of Arizona, now producing the finest 
variety of commercial long-staple cotton obtainable 
Copyright 19?0. by The Goodyear Tire & Rub' er Co. 
On several thousand acres in the Salt River Valley of Arizona, this 
company today is producing the finest variety of commercial long- 
staple cotton in the world. 
While this accomplishment is of general interest as beginning the 
reclamation of an immense agricultural empire, it is primarily impor¬ 
tant to users of our tires. 
Cotton is an indispensable element in modern tire construction; 
superior cotton enhances t le strength, flexibility and endurance of 
the product it enters. 
In converting the immemorial wastes of the desert into fertile and 
profitable acreage, Goodyear is really growing greater mileage on 
hitherto abandoned land. 
Through every stage of their development Goodyear Cord Tires 
have benefited by work of such a character as is represented in this 
Arizona enterprise. 
Not one element of their composition, not one principle of their 
construction, but has been carried steadily' forward by invention, 
experiment and toil. 
Today the harvest of such endeavor is seen in the capacity of Good¬ 
year Cord Tires to deliver a kind of performance unapproached in 
any earlier type of tire. 
Because Goodyear Tires and the sincere conservation service behind 
them afford unmatched satisfaction, more people ride on Goodyear 
Tires than on any' other kind. 
