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The Real Meaning of 
“"Best in the Long Bun’ 
“BEST IN THE LONG RUN” 
is a slogan that is almost as old 
as the history.of tires. It grew 
out of the performance of 
GoodrichTires on bicycles, and 
it grew into the dependability 
of Goodrich rubber products 
of all kinds. 
It is not just a catch phrase. It 
is a plain statement of fact. It is 
really a mirroring of the con¬ 
fidence placed in Goodrich 
products by their users. 
In five words it crystallizes the 
ideals, the policies, the princi¬ 
ples of Goodrich. 
It means “the long run” of good 
faith and good will—the steady 
building up of a confidence in 
the minds of the users, which 
is the greatest asset a manufac- 
, turer can have. 
That is how Goodrich trans¬ 
lates this slogan into terms of 
longest average wear, utmost 
dependability and known 
quality in all kinds of rubber 
products. 
THE b. F. GOODRICH RUBBER COMPANY, AKRON, OHIO 
Goodrich Tires 
“Best in the Longl{un' y 
