Better Tires not More Tires 
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E very motorist remem¬ 
bers how it was with his 
first car. If he heard 
the slightest unfamiliar noise— 
a piston slap or a buzzing gear 
or a creak in the body—it was 
a serious matter. His friends 
were always ready with some 
helpful advice. 
But the only time his tires 
ever made a noise was when 
he had a blowout. 
f y t 
Then everybody laughed. 
• f 2 • - ’._• * 
The owner generally put on 
a new tire, paid his losses 
cheerfully and tried again. 
# # 
For years the irresponsible 
tire dealer traded on the good 
nature of American motorists. 
His idea of business was to 
sell a man two tires co replace 
Every time a tire is left standing in a 
puddle of water, the tiniest hole is 
likely to let enough water through to 
loosen the fabric, separating it from 
the tread and allowing sand and 
gravel to worn in. 
Go over your tires carefully every 
now and then and seal every cut or 
hole. 
an old one and to console him 
with the thought that after all 
motoring is a “great game.” 
Even today not one motorist 
in five is getting what he is 
entitled to in tires. 
* # # 
More* and more the motor¬ 
ists of this country are learning 
that the remedy for high tire 
costs lies in better tires —not 
more tires. 
And that getting better tires 
means first of all going to the 
legitimate dealer — the man 
who sells the known article 
and who does not attempt to 
substitute the unnamed or the 
unknown for the sake of more 
profits. 
Since the beginning the 
United States Rubber Com¬ 
pany has been looking forward 
to the time when motorists 
everywhere would come to 
quality in tires. 
. Building more tires every 
year, but never more than it 
could build in conformity with 
the highest standard of quality. 
# * * 
The responsible tire dealer 
never refers to his business as a 
game. It is a business proposition 
with him—and he knows the 
only way to make good in bus¬ 
iness is to make sure of the con¬ 
fidence of the motoring public. 
United StatesTires 
United States Rubber Company 
Fifty-three 
Factories 
The oldest and largest 
Rubber Organization in the World 
Two hundred and 
thirty-five Branches 
