JfK RURAL NEW-YORKER 
867 
Willard Th 
Insulation 
Insulation ~ the most important 
thing inside your Battery 
Insulation is the material between the positive and negative 
plates, which keeps them from short circuits and thus safeguards 
the satisfactory performance of your battery. 
Insulation, if it’s Willard Threaded good-for-life automobile battery insu- 
Rubber Insulation y keeps right on doing lation that would last as long as the 
this important job to the very end of plates, till Willard invented Threaded 
the battery’s life —but if it is ordinary Rubber and put it between the plates 
wood insulation it usually wears out of the Still Better Willard Battery, 
before the plates do and has to be pulled Therefore seeing it’s the 
one most 
important thing inside your battery, 
drop in and see me next time you’re 
in town and let’s talk this question of 
insulation over in more detail. 
Willard Service 
Batteries may be starved to death. Batteries may freeze to death in 
Batteries may die of thirst. winter. 
Batteries may be injured by over- Any battery will ultimately 
heating. wear out. 
Willard Service can help you avoid all but the last. 
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