The Fisk ideal:” To 
be the best concern 
in the world to 
work for—and the 
squarest concern in 
existence to do busi¬ 
ness with.” 
There’s a substantial 
saving to be gained 
by the use of Fisk Cords for any 
size car. 
The saving comes from the added 
tire mileage; the added protection 
given your car by the resiliency of 
the Fisk Cord construction; by the 
Fisk deeply-cut tread, and the gener¬ 
ous Fisk oversize. 
Any dealer who has been selling Fisk 
Cords will tell you their quality and 
endurance is extraordinary. Every 
road test, every comparative test, 
establishes their supremacy. 
Next Time—BUY FISK 
from your dealer 
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