F the average motorist could 
spend an hour or two in a 
vulcanizing shop — watch 
the tires coming in for repair 
I 
Here is a car that has run too close 
to the curb. Rubbing up against curbs 
will grind the rubber off the side of a 
tire, finally exposing the fabric to the 
action of sand and water. 
A great many tires would last longer 
if their owners were only a little more 
careful not to scrape against curbs in 
stopping and starting. 
tire user—putting his problem 
before the problem of markets* 
with all their weaknesses show¬ 
ing—talk to the shop manager 
away from the cheers of the 
tire salesmen— 
looking for today is good tires 
—not tires that may have to be 
made good. 
And they are going more and 
Every important advance in 
tire manufacture has come from 
the United States Rubber Com¬ 
pany—the first straight-side 2 Aito- 
He would see what comes of 
thinking too much in terms of 
“concessions” and “allowances.” 
more to the dealer whose busi¬ 
ness is based on quality instead 
of on chance. 
mobile tire, the first pneumatic 
truck tire, the grainless rubber 
solid truck tire, for instance. 
# * * 
Concessions and allowances 
are what the irresponsible tire 
dealer lives on. 
He finds it easier to convince 
a man that he will make good on 
a tire if it goes bad than to con¬ 
vince him that it won’t go bad. 
What practical motorists are 
# * * 
The United States Rubber 
Company stands back of that 
kind of a dealer with all the 
tremendous resources at its 
command. 
It has staked a larger invest¬ 
ment on quality than any other 
rubber organization. Its first 
thought has always been of the 
The U. S. guarantee is for 
the life of the tire, and not for 
a limited mileage. 
# # * 
Nearly every man pays for 
U. S. Tire quality, but he 
doesn’t always get it. 
If he did the country wouldn’t 
need forty million tires this year. 
Fifty-three The oldest and largest Two hundred and 
Factories Rubber Organization in the World thirty-five Branches 
