The RURAL NEW-YORKER 
1035 
A Utilitor plow* faster and 
better than a horse or mule. 
WEST 
tilitoR 
The Men Who Sell It Wanted to Know 
So They Used 4000 Acres to Find Out 
Your protection in buying a Utilitor lies in the fact 
that this machine has been forced to prove its own 
dependability and usefulness before any man would 
attempt to sell it to you. 
Farmers are using the power¬ 
ful Utilitor for line-shaft belt 
u)oih. 
Long before we attempted to establish a 
selling organization for the Utilitor, we sent 
our engineers and agricultural -experts over 
the country and told them to stay until they 
had proved beyond a shadow of a doubt 
that the Utilitor would perform satisfactorily 
under the conditions placed upon it. 
They tried the Utilitor in all kinds of soil 
.breaking, cultivating, seeding, truck garden 
work, nursery work, fruit cultivation and last 
but not least they conducted an exhaustive 
test of the Utilitor on belt work from run¬ 
ning a grindstone to cutting wood. 
We found that in certain parts of the 
country for field work special rims were 
necessary; in other parts of the country we 
found that guards on the machine to protect 
the plants were necessary. In fact we 
found many things to correct and several 
things that the Utilitor could not do, such 
as working on steep hill sides and in swampy 
lands. 
But we proved above all else that with 
the adoption of the changes found necessary 
as a result of the many gruelling tests, 
that the Utilitor was unquestionably 
power farming utility that would appeal to 
the practical farmer and food raiser as a 
cost-cutting, profit-building piece of ma¬ 
chinery. * * * * * * 
We then told the selling field that we 
were ready to do business with them. Now 
here is where all this begins to concern you. 
These hard-headed keen merchandisers 
had no trouble in seeing the necessity for 
such a machine as the Utilitor, but they 
were not content to accept our word alone 
for what the Utilitor would do—how it 
would hold up—how well it would work. 
They readily saw that the resources and 
experience of the Midwest Engine Company 
were behind every Utilitor in the form of the 
most comprehensive service system to own¬ 
ers which they had ever seen instituted. 
Still they were not satisfied. They wanted 
to know first hand what the Utilitor would 
do in usage, because THEY were the men 
who had to show YOU what the Utilitor 
WOULD DO. 
So they conducted their OWN tests. It 
has been estimated conservatively that the 
Utilitor has undergone tests in the hands 
of salesmen and dealers involving practi¬ 
cally every possible use — some 4000 
ACRES having been used to PROVE to 
these men that the Utilitor IS BUILT 
RIGHT, STAYS RIGHT and is applicable 
to the work for which it is intended. 
What happened is this—the Utilitor sold 
itself to the men who would SELL IT TO 
YOU. 
Can you ask for a better, a safer method 
of investigating the Utilitor than to KNOW 
FIRST that the man who sells it knows 
that it thoroughly lives up to the expecta¬ 
tions of EVERY man who sells it. 
'teM :.. J 
! MIDWEST ENGINE CO. 
116 martindale ave. 
i INDIANAPOLIS, U. S. A. » 
WSk •— . ! 
y*f; 11 1 around the* dotted line and ni-te this ! 
*uurt'Ba on h [Hint card if you do not care to 
send coupon. • 
tion on ..... . . i/cntleuien—I’leaao send me without obliira- * 
name of y ?’V l } ooklct “HEATING THE GAME'' and the » 
I 1 ot your nearest dealer. • 
how l Y, ,u UV'/" 1 *""’’"' information so that vou can show me J 
1 “U one the Utilitor profitably on my place. • 
* C ’" n ———acres. I raise --______________ • 
r ^hjoTi -i-TTT—I produced last year-I* 
sandy, marshy, rolling . 
Name - ___ ' _ J 
City —______• 
County---state_I. 
But Regardless of All This, Here is What 
We Want You to Do When You are Ready 
Don’t accept anybody’s word for the Utilitor's perform¬ 
ance but your OWN. Let all that we have told you simply 
be an incentive to want to know more about this machine 
for YOURSELF. 
Any Utilitor dealer in your vicinity will give you a 
demonstration of the Utilitor doing the sort of work done on 
your place. You can rest assured that he will tell you very 
frankly if the Utilitor WON’T do your work. You will be 
under no obligation to buy a Utilitor if you are not com¬ 
pletely satisfied with the Utilitor in every respect—mechan¬ 
ically, economically and otherwise. 
If you don't know the Utilitor dealer in your locality, fill 
out the coupon and mail it to us and we will send you his 
name. We will be glad to send you any special information 
on the Utilitor which you may require. 
MIDWEST ENGINE CO., Indianapolis, U. S. A. 
