Vol. I.XXIX. 
Published Weekly by The Rural Publishing Co., 
333 W. 30th 8t.. New York. Pries One Dollar a Year. 
NEW YORK, JULY 1020 
Entered as Second-Class Matter. June 2G. 187S, at the Post 
Office at New York. N. Y.. under the Act of March 3. 1870 
No. 4593 
Collective Advertising, for Livestock Pays 
A dvantages offered.— some time ago an 
article appeared in The R. N.-Y. concerning 
the benefits oL collective advertising by the farmer. 
With only a calf of two, or a few pigs to sell, he 
they ever so good, the individual farmer, working 
long hours and with little help, finds it difficult and 
expensive to let people know that he has good stock 
for sale. Usually there are a half dozen or more 
such cases in one community. Experience has shown 
that these same farmers, by forming an association 
among themselves, can advertise and sell as one. 
The advertising can he made mure extensive and the 
work together for the common good. A study of the 
development and methods of a successful organiza¬ 
tion will he helpful to others who are in a position 
to get the benefits of collective advertising. 
FORMING AN ORGANIZATION.—Edward Van 
Alstyne. the late Farmers’ Institute Director of New 
York State, was a breeder of swine for 20 years. lie 
kept several breeds, but came to the conclusion that 
for his conditions the Duroc Jersey breed was the 
best. The sows had large litters, and with available 
farm roughage, such as vegetable refuse, apples, 
pumpkins, big run of pasture and milk, the pigs 
BUILDING UP BUSINESS.—A rousing pig sup¬ 
per was held, an association formed, and a constitu¬ 
tion and set of by-laws adopted. As time went on 
the association grew and prospered, until in ;^19 
they had 20 members. Then came trouble. W.frh 
this increase in membership there came an incnm cu 
obligation to sell a large number of pigs each year. 
The membership dues and sales fees had been made 
too small to permit extensive advertising. Some felt 
that the* association should sell all the pigs at a good 
price, whether they deserved this price or not. This 
made for dissatisfaction, and a few broke awnv and 
A Hunch of Duroc Jersey lloys Ready for Market, h'iy. 2'/}. 
costs to each farmer are small. A good example of 
such an association can he found in Columbia Coun- 
l.'. X. 1 his particular association happens to he* 
for Duroc Jersey swine. The same principles, how- 
c\ci. would apply equally well to other breeds and 
t.'pes of livestock. To make the effort lasting, how¬ 
ever. two things are necessary. First, the stock 
olYeied for sale, especially for breeding purposes, 
must he good: there must he no misrepresentation. 
Second, these neighbors working together must have 
Liit’u in themselves and their association, and must 
could put on gains for him faster than any other 
breed. Most of the pigs were sold to outside parties 
by persistent personal advertising. Before the year 
1915 in his community. Kinderhook. N. Y.. there were 
only three breeders of Du rocs, hut about 1915 these 
pigs began to soil locally. They were all registered, 
and the question soon came up. to know what to do 
with them. They conceived the idea of a Kinderhook 
Duroc Jersey Association to develop the breed and 
to pool their advertising, letting one man do the work 
and thus reducing expenses. 
reverted to the old system of trying to dispose "f 
their own stock. Realizing that the association 
would soon go on the rocks unless reorganized, the 
directors met and decided to tighten up on the re¬ 
quirements. They felt that the only way to build up 
a superior breed and business was to deal only in 
the best. 
FEES AND ASSESSMENTS.—Under the new con¬ 
stitution and by-laws every member agrees to mar¬ 
ket all live swine only as the board of directors may 
specify, and also agrees to use for service only sires 
