The RURAL. NEW-YORKER 
1321 
Remember! 
That in the ordinary storage 1 
battery the insulation is the A 
weakest link. 
That in the ordinary battery O 
both plates and insulation wear 
out. 
That with the ordinary battery Q 
the big expense and risk come 
when you have to tear down 
the battery and put in new in¬ 
sulation—perhaps with the re¬ 
sult that you ruin the plates. 
That in the Still Better Wil¬ 
lard th^ Threaded Rubber In¬ 
sula tioa Js the longest lived 
part of the battery. 
That in the Still Better Willard 
the wear is cut in halves — 
for Threaded Rubber Insulation 
does not wear out; it is not 
aftected by the solution. 
That with the Still Better Wil¬ 
lard the Threaded Rubber In¬ 
sulation prevents this expense 
and risk. 
That . in the ordinary battery, A That with Threaded Rubber 
■f n/3 ition In 4-1 ^ i * T._ n « . - - _ 
the insulation between plates 
carbonizes, causing leakage of 
current; and perforates, caus¬ 
ing short circuits and permit¬ 
ting “treeing.” 
Insulation these faults, which 
greatly reduce the efficiency of 
the battery, cannot occur. 
That the ordinary battery has 5 That the Still Better Willard 
to be shipped and stored wet 
or partly wet—aging and de¬ 
terioration are almost sure to 
take place. 
with Threaded Rubber Insu¬ 
lation is shipped “bone-dry 
not a drop of moisture in it. 
It begins service in your car 
as fresh as when built. 
Willard Service . 
Of the 191 passenger cars and trucks using Willard 
Batteries as standard equipment, 138 have adopted the 
Still Better Willard with Threaded Rubber Insulation. 
138 Manufacturers Using Threaded 
Rubber Insulation 
Acason 
Acme 
All American 
Allis-Chalmers 
American 
La France 
Apex 
*Apperson 
Armleder 
Atterbury 
*Aubum 
Austin 
Bacon 
Bell 
Belmont 
Bessemer 
Betz 
Biddle 
Brockway 
Buffalo 
*Buick 
Cannonball 
Capitol 
*Case 
^Chevrolet 
Clydesdale 
Cole 
Collier 
Colonial 
Comet 
Commerce 
Commodore 
Cunningham 
Daniels 
Dart 
Dependable 
Diamond T 
Dixie Flyer 
Dodge 
Dorris 
Fargo 
Fergus 
Ferris 
F WD 
Franklin 
Fulton 
Garford 
G M C *Paige 
Giant 
Glide 
Great Western 
Hahn 
H C S 
Hurlburt 
Hawkeye 
Haynes 
Henney 
Highway 
Holmes 
Holt 
Hupmobile 
Indiana 
International 
(I. H. C.) 
*Kissel 
Koehler 
Lancia 
Lexington 
*Liberty 
Luveme 
Madison 
Marmon 
Menominee 
Mercer 
Mercury 
Meteor 
(Phila.) 
M H C 
*Mitchell 
Murray 
McFarlan 
*McLaughlin 
Napoleon 
Nash 
Nelson 
Nelson & 
LeMoon 
Noble 
Northway 
Ogren 
Old Hickory 
*01ds 
Oneida 
Oshkosh 
Parker 
Peerless 
Peugeot 
Phianna 
Pierce-Arrow 
Premier 
Preston 
Ranier 
*Reo 
Republic 
ReVere 
Riddle 
Robinson 
Rock Falls 
R 8c V Knight 
Rowe 
Sandow 
Sayers 
Seagrave 
Selden 
Service 
Shelby 
Signal 
Singer 
Southern 
Standard 3 
Standard 
Stanley 
Studebaker 
Stutz 
Sunbeam 
Tarkington 
Tiffin 
Titan 
Tow Motor 
Transport 
Traylor 
Ultimate 
Velie 
Vulcan 
Ward 
LaFrance 
•Westcott 
White 
Wilson 
Winther 
Winton 
Wolverine 
*For Export 
STORAGE 
BATTERY 
This trade-mark is branded in 
red on one side of the Still 
Better Willard—the only stor¬ 
age battery with Threaded 
Rubber Ixuuiauou, 
