■! 
Opinions about Tires should be 
JL 
Weighed as well as Counted 
T HERE is hardly a 
motorist who hasn’t 
at some time or other 
in his experience had a 
tire dealer attempt to sell 
him a tire by representing 
it as the fastest seller in 
town. 
More attempts are prob¬ 
ably made to sell tires by 
playing to the motorist’s 
alleged weakness for 
“crowd of buyers” than 
by any other known 
method of selling. 
The experienced motor¬ 
ist, of course, refuses to 
surrender his individual 
judgment to any crowd 
or mass of whatever size. 
Too often he has seen 
the results of accepting 
The tire on the left illustrates the cause 
of about 75 per cent of all tire trouble — 
insufficient inflation. 
The pressure recommended by the manu¬ 
facturer of your tire is the best to follow — 
and it cannot be estimated by kicking the tire 
or punching it. The regular use of a reliable 
air gauge is the best safeguard against punc¬ 
tures, rim cutting and fabric breakdown. 
opinions at their face 
value, without first finding 
out what they are based on. 
And you will find him 
going more and more to 
the dealer who has some¬ 
thing to offer in support 
of his tires other than 
“crowds of buyers” and 
“numbers of sales.’ 
The opinion in favor of 
U* S. Tires is not based 
solely on the number of 
them in use. 
Great as that number 
is, it is due to something 
besides clever arguments. 
Thousands of motorists 
today are putting up with 
second choice tires be¬ 
cause forced production 
is inconsistent with C7. S. 
standard of quality. 
The United States Rub¬ 
ber Company’s enormous 
investment—greater than 
that of any concern in the 
industry—has always been 
aimed solely at quality. 
Building a tire first and 
a market afterwards. 
Thinking of the individual 
user instead of the num¬ 
ber of sales. 
One of the reasons, per¬ 
haps, why there is now a 
scarcity of U. S. Tires. 
If the time ever comes 
when U. S. Tires can be 
supplied to all, or nearly 
all, of the people who 
want them, they will still 
have more to recommend 
them than merely the 
largest following. 
United States Tires 
United States HI) Rubber Company 
Fifty-three The oldest and largest * Two hundred and 
Factories Rubber Organization in the World thirty-five Branches 
