The RURAL NEW-YORKER 
1513 
Half the 
Wearing Parts 
In the ordinary battery there are two 
wearing parts—the lead plates, and the in¬ 
sulation between the plates. These are 
the parts of the battery exposed to the 
chemical action of the solution—the parts 
most likely to give out. 
The Still Better Willard has 
only one wearing part — for 
Threaded Rubber Insulation is 
not affected by the solution—it 
will outlast the battery every 
time. 
Threaded Rubber Insulation 
has all the high insulating quali¬ 
ties of ordinary rubber, yet 
allows easy flow of current from 
plate to plate. 
With this acid-proof insula¬ 
tion there are no rotted separa¬ 
tors, no expensive replacements. 
No internal short circuits due 
to carbonizing or punctures. 
No checking or cracking. 
Finally, the Still Better Wil¬ 
lard is shipped and stocked 
4 ‘bone-dry”— not a drop of 
moisture i i it, no possibility 
of deterioriation. It starts its 
service in your car as fresh and 
“peppy” as if just built. 
Of the 191 passenger cars and 
trucks using Willard Batteries 
as standard equipment 152 have 
adopted the Still Better Willard 
with Threaded Rubber Insula¬ 
tion. Willard Service 
This trademark is branded in red on one side 
of the Still Better Willard Battery—the on! / 
battery with Threaded Rubber Insulation. 
152 Manufacturers Using 
Threaded Rubber Insulation 
Acason 
Acme 
All American 
Allis-Chalmer 
‘American 
Beauty 
American 
LaFrance 
Apex 
‘Apperson 
Armleder 
Atco 
Atterbury 
‘Auburn 
Austin 
Bacon 
Bell 
Belmont 
Bessemer 
Betz 
Biddle 
*Bour-Davis 
Brockway 
Buffalo 
‘Buick 
Canno; iball 
Capitol 
‘Case 
‘Chevrolet 
Clydesdale 
Cole 
Collier 
Colonial 
Comet 
Commerce 
Commodore 
Corliss 
Cunningham 
Daniels 
Dart 
Denby 
Dependable 
Diamond T 
Dixie Flyer 
Dodge 
Dorris 
‘Elgin 
Fargo 
Federal 
Fergus 
Ferris 
F W D 
Franklin 
Fulton 
Gar-ford 
G M C 
Giant 
Glide 
Great Western 
Hahn 
Hatfield 
HC S 
Hawkeye 
Haynes 
Henney 
Highway 
Holmes 
Holt 
Hupmobile 
Hurlburt 
Service 
Shelby 
Signal 
Singer 
Southern 
Standard 8 
Standard 
Stanley 
Studebaker 
Stutz 
Sunbeam 
Nelson 8s 
LeMoon 
Noble 
Northway 
Ogren 
Old Hickory 
‘Olds 
Oneida 
Oshkosh 
‘Paige 
Parker 
Peerless 
Peugeot 
P'nianna 
Pierce-Arrow 
Premier 
Preston 
Rainier 
Renault 
*Reo 
Republic 
ReVere 
Riddle 
Robinson 
Rock Falls 
R & V Knight 
Rowe 
Sandow 
Sayers 
Seagrave 
Independent 
Indiana 
International 
(I. H. C.) 
‘Jordan 
‘Kissel 
Koehler 
Lancia 
Landa 
Lewis-Hall 
Lexington 
*L. M. C. 
Luveme 
Madison 
Marmon 
Master 
Mer.ges 
Menominee 
Mercer 
Mercury 
Meteor (Phila.) 
M H C 
‘Mitchell 
Murray 
McFarlan 
‘McLaughlin 
Napoleon 
Nash 
Nelson 
Tarkington 
Thomart 
Titan 
Tow Motor 
Transport 
Traylor 
Ultimate 
Velie 
Vulcan 
Ward LaFrance 
‘Westcott 
White 
Wilson 
Winther 
Winton 
Wolverine 
■■ 
