‘Ihe RURAL NEW-YORKER 
• *>39 
i>i«« 
ititi 
and its 
Result 
More than twelve years ago Willard 
built his first automobile starting, lighting 
and ignition battery—several years before 
electric starting came into general use. 
For more than twelve years the one 
object on which Willard effort has con¬ 
centrated has been automobile batteries— 
batteries that would serve the car owner 
% 
longer, more efficiently and more reliably. 
This consistency, this concentration on 
one big problem, has resulted in Willard 
leadership in the automotive battery field, 
and is responsible for—among many and 
varied contributions to the industry—the 
perfection of Threaded Rubber Insulation, 
the greatest battery improvement in years. 
There are today 152 passenger car and 
truck manufacturers using the Still Better 
Willard Battery—the only battery with 
Threaded Rubber Insulation. 
Willard Service 
This trade-mark is branded 
in red on one side of the 
Still Better Willard Storage 
Battery— the only storage 
battery with Threaded Rub¬ 
ber Insulation. 
Consistent devotion to one aim, the 
building of a better automotive 
battery, has resulted in the adop¬ 
tion of the Still Better Willard by 
the 152 manufacturers below. 
Acason 
Acme 
All American 
Allis-Chalmers 
•American 
Beauty 
American 
LaFrance 
Apex 
•Apperson 
Armleder 
Atco 
Atterbury 
"■Auburn 
Austin 
Bacon 
Bell 
Belmont 
Bessemer 
Betz 
Biddle 
*Bour-Davis 
Brockway 
Buffalo 
•Buick 
Cannonball 
Capitol 
•Case 
"Chevrolet 
Clydesdale 
Cole 
Collier 
Colonial 
Comet 
Commerce 
Commodore 
Corliss 
Cunningham 
Daniels 
Dart 
Denby 
Dependable 
Diamond T 
Dixie Flyer 
Dodge 
Dorris 
•Elgin 
Fargo 
Federal 
Fergus 
Ferris 
F W D 
Franklin 
Fulton 
Garford 
G M C 
Giant 
Glide 
Great Western 
Hahn 
Hatfield 
H C S 
Hawkeye 
Haynes 
Henney 
Highway 
Holmes 
Holt 
Hupmobile 
Hurlburt 
Independent 
Indiana 
International 
(I. H. C.i 
•Jordan 
•Kissel 
Koehler 
Lancia 
Landa 
Lewis-Hall 
Lexington 
*L. M. C. 
Luveme 
Madison 
Marmcn 
Master 
Menges 
Menominee 
Mercer 
Mercury 
Meteor 
(Phila.i 
M H C 
•Mitchell 
Murray 
McFarlan 
•McLaughlin 
Napoleon 
Nash 
Nelson 
Nelscn 8s 
Le Moon 
Noble 
Northway 
Ogren 
Old Hickory 
•Olds 
Oneida 
Oshkosh 
•Paige 
Parker 
Peerless 
Peugeot 
Phianna 
Pierce-Arrow 
Premier 
Preston 
Rainier 
Renault 
•Reo 
Republic 
ReVere 
Riddle 
Robinson 
Rock Falla 
R 8s V 
Knight 
Rowe 
Sandow 
Sayers 
Seagrave 
Service 
Shelby 
Signal 
Singer 
Southern 
Standard S 
Standard 
Stanley 
Studebaker 
Stutz 
Sunbeam 
Tarkington 
Thomart 
Titan 
Tow Motor 
Transport 
Traylor 
Ultimate 
Velie 
Vulcan 
Ward 
LaFrance 
•Westcott 
White 
Wilson 
Winther 
Win ton 
Wolverine 
•For Export 
