When will Tire Waste and 
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Driving a car on a flat tire 
to the nearest garage, after 
a blow-out or puncture, is 
the most expensive form of 
locomotion known. Lacking 
a spare, the flat tire should 
be removed, and then pro¬ 
ceed slozvly 
United 
Tires 
Two hundred and 
thirty-five Branches 
Fifty-three 
Factories 
The oldest and largest 
Rubber Organization in the World 
T HERE are signs that intel¬ 
ligent motorists are begin¬ 
ning to give more thought 
and care to the selection of their 
tires. 
The trouble has been that the 
average car owner accepted his 
tire losses too meekly —as though 
nothing could be done about it. 
As one new make of tire after 
another came on the market and 
old tires worked up new selling 
features and talking points, car 
owners no sooner got through 
buying one make of tire than they 
began to look around for a dif¬ 
ferent make. 
Ready to take advantage of all 
this shifting of trade was the irre¬ 
sponsible dealer, with his make¬ 
shifts, his compromises, his plaus¬ 
ible tire experiments. 
His whole attitude was one of 
secrecy and evasion. He believed 
in feeling out each individual 
motorist’s weakness and playing 
to that, rather than in helping every 
motorist to know more about tires. 
The motorists of this country 
have stood for a lot. They are 
beginning to do something about it. 
Going to the good dealer—the 
man who is winning a greater 
measure of public confidence all 
the time—the man who believes 
in this principle— 
That the best introduction any tire 
can have is the truth. 
Quality is the basis on which his 
business is founded. And all his 
efforts are directed towards en¬ 
couraging a wider appreciation of 
quality. 
He is the man whomthe United 
States Rubber Company is back¬ 
ing with all of its resources. 
With all of its great and wide 
and long and varied experience. 
Longer and more varied than that 
of any other rubber manufacturer. 
Go to the good dealer and get 
a legitimate tire. 
For you, at least, tire waste will 
then end. 
