98 
<Ihc RURAL NEW-YORKER 
January 15, 1921 
PUBLISHER’S DESK 
All letters to Publisher’s Desk depart¬ 
ment must be signed with writer’s full 
name and address given. Many inquiries 
are answered by mail instead of printing 
inquiry and answer, hence unsigned let¬ 
ters receive no consideration. 
Publisher’s Desk returns, thanks to 
those good friends who indulged us in our 
January first subscription record. It 
was comparatively away ahead of any 
former record we have previously had. 
and the whole holiday season was in 
keeping with the first mail for the new 
year. 
This is our acknowledgment, and our 
simple word of thanks. If we can be of 
any special service to you during the year, 
do not hesitate to call for it. It is our 
business, and we like to do it. We are 
going to try and make that dollar your 
best investment for 1921. 
Dear Friends: I have taken your 
most welcome paper off and on for the 
last forty years. I am now eighty years 
old. I think I would be lonesome without 
it to read, so I enclose one dollar for 
another year. If I live another year I 
shall want to read its pure pages. I 
wish you all a Ilappy New Year. 
Ohio. MRS. R. J. S. 
We think our readers will indulge our 
pride in a new year’s greeting of this 
kind, and more especially since it is typi¬ 
cal of thousands of the same kind that 
we cannot hope to acknowledge person¬ 
ally, and differing only in the language 
and incident, but all breathing senti¬ 
ments of confidence and friendship and 
affection for the paper. We doubt if 
there ever was anything like it before in 
the history of journalism, and conscious 
of the limitations of the human agencies 
that produce it, we can attribute the 
loyalty of friends only to the ideals that 
we have tried to maintain, in “pure 
pages,” clean thought, and honest fearless 
service. At times there may be, and there 
usually is, misunderstanding of motive, 
malice, envy and selfishness on the part 
of individuals but time always justifies 
decency, and honesty and duty to the 
public; but even were it otherwise, a 
simple acknowledgment from a devoted 
friend of eighty, makes it all worth while, 
and gives inspiration for better things to 
come. Our “Happy New Year” is re¬ 
turned to this friend and to the army 
of other friends who send similar greet¬ 
ings. 
The Associated Advertising Clubs of 
the World have issued a bulletin. “Ear¬ 
marks of Deception in the Advertising of 
Cut-rate Automobile Tires,” which it 
would profit any farmer to read who is 
tempted by the alluring advertisements in 
the cheaper class of publications. The 
"class of advertisements referred to guar¬ 
antee anywhere from 6,000 to 10,000 
miles of service and at a saving of any¬ 
where from 25 to 75 per cent of the 
standard tire prices. The tires handled 
Iby this class of “gyp” concerns are 
usually seconds, or old tires rebuilt or 
reconstructed. The guarantee of this 
class of house when carefully analyzed 
only means that they will furnish another 
tire at half price if the original tire does 
not give the mileage claimed. This the 
“gyp” can afford to do, because the class 
of tires furnished in all probability was 
never worth more than half the purchase 
price, and there is a good margin of 
profit on the replacement order. All 
these features of the “gyp” tire trade 
have been repeatedly pointed out in this 
department. The bulletin analyzes the 
whole fake automobile tire trade in an 
exhaustive manner and deserves the com¬ 
mendation of legitimate manufacturers as 
well as the automobile tire buying public. 
I have received a check from the 
McCrory Stores Corporation. 621 Broad¬ 
way, New York City, for $35.64. They 
charged me $19.36 for dead chicks, but 
they failed to send any proof that any 
were dead. I received no other com¬ 
plaints for chicks being dead shipped at 
same time. In fact, they did not men¬ 
tion dead chicks until several months 
later, when I wanted the money, when 
they claimed 176 were dead of die 500. 
They have not complied with guarantee 
by sending statement signed by carrier or 
postmaster, and they owe me the $19.36. 
Pennsylvania. d. w. g. 
This poultryman wrote The R. N.-Y. 
regarding the reliability of the McCrory 
Stores Corporation before making the 
shipment. Our advice was entirely fav¬ 
orable to the firm. The shipments of the 
chicks were made during the early part 
of June—250 to the Perth Amboy store 
and 250 to Bayonne, as directed. In 
August the poultryman complained to us 
that he could not get his money, and it 
required our continuous efforts until late 
in December to secure the settlement re¬ 
ported. The alleged reason for delay 
was that D. W. G. failed to send invoice, 
and later separate invoices were demanded 
for each shipment. The McCrory Stores 
Corporation take an arbitrary position 
regarding the claim for dead chicks, and 
insist that their unsupported word must 
be accepted in the matter. This corpora¬ 
tion seems to feel that they are doing 
poultrymen such a favor in buying their 
baby chicks that they ought not com¬ 
plain of such treatment as the above 
record reveals. We shall not feel justi¬ 
fied in recommending the firm as a mar¬ 
ket for baby chicks in the future. 
Is the National Holding Corporation, 
51 Exchange Place, New York City, a 
reliable company? As stated in the clip¬ 
ping, they did pay four small dividends 
last year, but they have not paid any 
this year. They were selling stock last 
year, you know. I put $ir>0 into it for 
200 shares, and a friend of mine went 
much heavier. Of course, you know about 
what the prospectuses were. It was going 
to pay enormous dividends. The Peerless 
Securities Company is located at same 
address. They are still quoting it at 75 
cents, so it must be they still sell some, 
but anyone who buys it will find there is 
absolutely no market for it nt any price 
if he should want to sell it. If I had 
taken The R. N.-Y. three or itur years 
sooner I haven’t any doubt I would be 
three or four thousand better off than I 
am now. Though not a farmer, I am a 
life subscriber for your paper. While I 
turn to the Publisher’s Desk first, it is 
mighty interesting all through. In short, 
it’s different. F. D. C. 
New York. 
The National Holding Corporation 
proposed speculating in stocks for the 
benefit of its own stockholders—a specu¬ 
lation within a speculation. Such a 
scheme might prove successful for a time 
while prices were steadily advancing, but 
disaster is sure finally to overtake any 
such project. Perhaps the primary pur¬ 
pose of the promoters of the plan was to 
sell the stock of the National Holding 
Corporation. The subscriber’s letter 
records the ultimate result of all such 
ventures. 
The O. L. Sehwenke Land and Invest¬ 
ment Company, 277 Broadway, New York 
City, complain that our advice to a West 
Virginia subscriber was not fair to them 
in that while we stated that we knew 
nothing about the lots on Long Island 
they sold through agents; in West Vir¬ 
ginia, we at the same time told some 
facts about Long Island Laud promoters 
generally, and they think the inference 
might be' that what we said about lot 
promoters generally might include them. 
Above everything else. Publisher’s Desk 
wants to be fair. If it were not it never 
could have continued this work for so 
many years; and so we have looked into 
the complaint and made inquiries as to 
the location of the lots and the methods 
of making sales. From the reports of 
the title companies we believe the titles 
of the lots sold by this company are good 
and free from underlying mortgages ex¬ 
cept as stated in the deed. The lots, how¬ 
ever, are 60 miles out on Long Island 
and a mile from the station. The land 
is not developed. The price of the lots 
is $100 for 100x100 feet, payable in in¬ 
stallments. They say that they issue no 
literature to sell lots, and refuse to say 
what commission they pay agents. They 
do not refund the money at any time, 
as stated by the West Virginia sub¬ 
scriber, on the assurance of the agent. 
Former installment customers report 
that the company hold buyers strictly to 
payments under the contract, and takes 
no “hard luck” excuses. At any rate, 
plots of land 100x100, without improve¬ 
ments, 60 miles from New York, are not 
an attractive bargain for city men, and 
it would be the height of folly for any 
West Virginia man to buy them with 
hope of a profit. 
“It seems to me, Tommy,” said a father 
to his small son, who was very forgetful, 
“that everything I say to you goes in one 
ear and out the other.” “Well,” replied 
the youthful observer, “I guess that’s 
what I’ve got two ears for.”—Credit Lost. 
Buy for 
Y OU buy automobile tires for mile¬ 
age—and roofing for its lasting 
qualities. 
When you buy a tire you are not gov¬ 
erned by the look or “feel” of it, nor 
by its price. You are interested in the 
service that it wil* give you. Your first 
thought is, “What has it done for 
others ?” 
Apply a little “Tire Philosophy” to the 
roofing that you expect to make a per¬ 
manent part of your farm buildings. 
Ruberoid Roofing was first put on the 
market by the Standard Paint Company 
more than a quarter of a century ago. 
It has lasted on many roofs more than 
20 years. 
Service 
Ruberoid Unit Shingles 
Ruberoid Shingles add a last¬ 
ing touch of charm and grace 
to the roof of any residence. 
The beauty of a home may be 
made or marred by the ap¬ 
pearance of its roof. Make 
sure that your house will be 
attractive by covering the 
roofs with Ruberoid Shingles , 
slate surfaced, in permanent 
Indian red or sage green. 
Ask your dealer for samples 
and prices. 
All processes in the manufacture of Ruberoid 
are carried on with the greatest care, arid all 
compounds used are constantly tested to in¬ 
sure absolute uniformity. 
Ruberoid has never been manufactured to meet 
a price. It has always been the best product 
The Standard Paint Company could makes 
As a result, the man who knows Ruberoid 
swears by it. 
The Standard Paint Company 
95 Madison Ave., New York 
Chicago Boston 
SHINGLES 
FELTS 
BUILDING PAPERS 
PLASTICS 
Sent on Trial 
upwai^ Jhneuca/ri Cream 
SEPARATOR 
M MB Thousands in Use 
vestigating our wonderful offer: a brand now, well 
made, easy running, easily cleaned, perfect skim-' 
BH ruing separator only $24.95. Skims warm or cold 
milk closely. Makes thick or thin cream. Different 
from picture, which illustrates our low priced, 
large capacity machines. Bowl is a sanitary marvel and embodies all our latest 
improvements. Our Absolute Guarantee Protects You. Besides wonderfully low 
prices and generous trial terms, our offer includes our— 
Easy Monthly Payment Plan 
Whether dairy it large or small, do not fail to get our great offer. Our rlcWy illu»trated catalog, sent 
Ireo on request, is a most complete, elaborate and interesting book on cream separators. Western 
orders filled from Western points* Write today for catalog and see our big money saving proposi¬ 
tion. 
American Separator Co., Box 1075, Bainbridge, N. Y. 
■v Works in any soil. Makes V-shaped 
ditch or cleans ditches up to four feet 
deep. All steel. Reversible. Adjustable. 
Write for free book and our proposition. 
Owensboro Ditcher & Grader Co., Inc. 
Box 334 Owensboro, Ky. 
Maple Syrup Makers! 
Profit by Adopting theE GRIMM SYSTEM 
S ectional pans with 
high partitions. 
Light and heavy cannot 
Intermix insuring: high¬ 
est quality with least 
fuel and labor. 22 dif¬ 
ferent sizes. Write for 
catalog: and state num¬ 
ber of trees you tap. 
GRIMM MANUFACTURING CO. 
619 Champlain Ave. Cl ewhnd, O. 
Write for Book 
Today 
FARM WAGONS 
High or low wheels—steel or wood—wide 
or narrow tires. Steel or wood wheels to fit any 
running gear. Wagon parts of all kinds. Write 
today for free catalog illustrated in colors. 
ELECTRIC WHEEL C 48 Elm Street, Quincy, IH. 
