V>Wf 
Montgomery Ward 8 Co 
New Fall 
Catalogue 
One Copy L' if Li L, 
is YOURS IMvC JC. 
'T'ODAY, one must compare prices. YOU must 
learn what you should pay before you buy. 
You need to make sure that you are really getting 
the full benefit of the big break in prices. 
Montgomery Ward 6c Co., the Original Mail 
Order House, has for over forty-nine years been 
dealing fairly with the public—been telling the 
truth about its merchandise and its prices. 
Today, every page in this big book tells the truth 
about present-day prices, and puts before the public 
the prices that should be paid for everything you 
buy. 
WARD’S - 
The’Oldest Mail Order House 
is Today the most progressive 
Ward's today is filled with the spirit of Youth, 
of Aggressiveness—alert, progressive, forward look¬ 
ing—and is marching forward in giving even better 
service, even better merchandise, and always .lower 
prices. 
Every page in this book breathes the Spirit of 
Ward’s—that of progress in Service and Saving— 
for YOU. 
FOR WOMEN* What can we say that £* ve y° u an 
idea of the Beauty, of the Charm, of 
Ward’s New York Styles in everything for Women’s Wear ? — 
New York’s newest and host styles, selected in New York by 
Ward’s own Fashion Experts. And the prices— 
Ward’s Genuine Silk Plush Coats: Last year's prices from 
$33.95 to $69.50. The very newest styles in the same or better 
quality plush are now from $15.98 to $35. 
Guaranteed All-Wool Coats: Last year’s prices from $25 to 
$32.75. The very best New York Styles are now from $13.59 
to $22.75. And waists, hats, shoes, suits, all the daintiest un¬ 
derwear—everything for women’s needs, all the most beautiful 
and the newest styles—at prices about one-half. 
POIF? IMF AI • New Worsted Serge Suits are down at Ward’s 
IVlE-iV. from #28.75 to $15.75. Men’s Reversible 
Mackinaws are down from $16.95 to $9.95. Boys’ Corduroy 
Suits from $11.95 to $6.95. Men’s Chambray Work Shirts are 
down from $1.73 to 69c. And so the price story runs on page 
after page of Ward's New Catalogue and Buyers’ Guide. 
FOR THE HOME Blue denim is down from 52c to 19c. 
ANF> FARM* Iron Beds that last Fall were $15.95 
are now $9.50. Mattresses are down 
from $24.75 to $11.75. Team Harness from $112. 50 to $73.50, 
100 feet Canvas Belting, from $75 to $27.90. 
These are but examples of the Saving Your Copy of Ward’s 
New Catalogue offers you. Every page is filled with similar hi,: 
savings. And remember, all prices are for standard goods, 
merchandise of Ward Quality — all sold under our 49-year-old 
guarantee—Satisfaction or your Money Back. 
Write for your copy of this book. 
See for yourself the New Low Prices. 
This great new-old institution of Mont¬ 
gomery Ward Sc Co. today marches in the 
lead among the alert, progressive, low- 
price-making business houses of America. It 
is a house of experts, searching the markets 
with ready cash, buying at today’s lowest 
prices for YOU. 
$30,000,000 Worth of New Merchandise 
Now Being Bought 
These are new stocks of goods, manu¬ 
factured at the new low costs of pro¬ 
duction, and our customers will get the 
benefit of these new money-saving 
prices. 
Ward’s today is buying new goods—will 
buy $30,000,000 worth of new goods at the 
lowest market prices—offering you an oppor¬ 
tunity to save money on your everyday needs. 
To have this new Catalogue and Buyers’ 
Guide book in your home is to know what 
is new, and to know the new price, the right 
price to pay. 
This page is published to tell you the < 
story of Ward’s New Fall and Win- f 
ter Catalogue and Buyers’ Guide. 
And to print for YOLf the cou- 
pon below for your come- f 
nience in writing for Your f 
copyofthisnewandcom- / f Q ■ 
plete Guide to today's / MONTGOMERY 
correct prices. / WAR L> & CO. 
^ Chicago. Fort Worth, 
y Kansas City. St. Paul, 
^ Portland, Ore. 
▼ (Mail coupon to the house nearest you ) 
• ^ Please mail me my FREF 
copy of Ward’s New Catalogue 
f and Buyers’ Guide No. H-64 
* 
f Name...-.. 
cr-r 
^**** 
' *• v » i 
MONTGOMERY WARD & CO. /«- 
CHICAGO FORT WORTH KANSAS CITY ST. PAUL 
PORTLAND, ORE. 
