Montgomery W&rd 8 Co. 
fSiipPPp* 
M.cmgy 
New Fall 
Catalogue 
Write Today for 
rouRvnrr 
Copy men 
P RICES are an interesting study today. There is one 
price here, another there, for the same article. To buy 
at the lowest price, you must compare prices before you buy. 
Ward’s New Catalogue is today indeed a Buyers’ Guide, 
a standard for price comparison—giving you the new low 
prices, some astounding prices, based on the new low costs 
of new merchandise. 
To have this book is to know what new goods should 
cost you. It tells you the prices you should pay for every¬ 
thing you buy—prices backed by a forty-nine-year-old 
guarantee and record of fair dealing. 
\\T\ D r\*0—The Oldest Mail Order House 
O is today the most progressive 
Any man or any business that does not go forward, goes backward. 
Ward’s is going forward—going forward in giving you quicker and more 
correct service, in choosing for you only the latest and most reliable mer¬ 
chandise—is going forward in searching more carefully and more expertly 
for ways of getting lower and lower prices—to make your Savings larger, 
your Satisfaction more complete. 
Every page in the new Catalogue we are holding for You—shows this 
spirit of Service and of Saving—of Progress in Service and Saving for You. 
Your FREE Copy of this Book is 
Waiting Here for You to Write for it 
For the Home 
and Farm 
Mattresses 
Bed Springs 
8-ounce Ticking 
Percale. 
Brussels Rugs ... 
Team Harness .. 
Ward’s Catalogue shows 
astoundingly low prices. 
Last year’s This year's 
prices prices 
$ 24.75 $11.95 
13.90 8.90 
.65 .25 
.36 .15 
39.60 20.95 
112.50 73.50 
For Men: 
Sheep-Lined Coats. 
New Worsted Serge Suits 
Gloves. 
Boys’ Melton Overcoats... 
Last year's 
prices 
$ 12.95 
28.75 
2.94 
14.95 
This year's 
prices 
$ 7.85 
15.75 
1.95 
8.95 
Every page tells a similar story of astoundingly lonv prices. 
Wompn • Ward’s Catalogue shows the 
latest NewYork Styles, select¬ 
ed in New York, in everything for women’s wear. 
Guaranteed All-Wool Coats 
Last Year’s Prices were from $25.00 to $32.75 
This year, the latest New York 
Styles are.from $13.59 to $22.75 
Ward’s Genuine Silk Plush Coats 
Last Year’s Prices were from $33.95 to $69.50 
This year, the very newest styles 
are.from $15.98 to $35.00 
Waists,hats,shoes,all the daintiest underwear—everything for 
women’s needs, all the newes" styles—at prices almost one-half. 
$30,000,000 
of New Merchandise 
Now Being Bought 
Ward’s is today searching the markets 
with ready cash, buying goods at today’s 
lowest prices—for YOU. 
$30,000,000 worth of new merchandise 
is being and will be bought by Ward’s, 
bought wherever quality is highest and 
prices lowest. 
To write for your Catalogue, to buy at 
Ward’s, is to get new fresh goods at prices 
based upon the new low costs of raw materials, 
the new low costs of production. 
Today you need to make sure that you 
are getting the full benefit of the big break 
in prices. To write for this book is a pre¬ 
caution against profiteering, and a measure 
of economy. 
This page is published merely to 
tell you that one copy of Ward’s 
New Fall Catalogue is waiting here 
for you. 
You need only to fill in the coupon 
below, and the complete book, with 
Everything for the Home and Farm, 
Everything in Men’s and Women’s / 
needs, will be sent you free. f 
Before you turn this page, f 
clip the coupon and fill in f 
your name and address S To: 
for this complete 
(ruide to today’s S Ch!ca «° Fort Worth 
. 4 Kansas City St. Paul 
correct prices. * Portland, o re . 
(Mail coupon to the house nearest you.) 
^ Please mail me my FREE 
S copy of Ward’s New Catalogue 
f and Buyers’ Guide No. H-64 
/ 
S Name. 
MONTGOMERY WARD & CO. 
CHICAGO FORT WORTH KANSAS CITY ST. PAUL PORTLAND, ORE. /.. 
