The RURAL. NEW-YORKER 
I I 15 
Here are 
Your Fall 
and Winter 
Needs at 
The New 
Low Prices 
E VEN in the short time our Big 
Catalog has been in the hands 
of our customers, folks have come to 
know it as the standard by which values 
are judged. They have been quick to 
recognize that here they get the full and 
immediate benefit of the new high quali¬ 
ties and the new low prices. 
’ From the very beginning response to 
this book has been remarkable, people 
everywhere are taking advantage of the 
remarkable offers. It is easy though, to 
understand, when you consider our loca¬ 
tion here in the center of the world’s 
market. This is why we are able, always 
to give our customers first advantage 
of new stocks and lower prices. 
Your Bargain Book is the reliable place 
to buy because it shows the prices you 
ought to pay—they are based on the 
present, new market conditions. 
And every article is clearly illustrated, carefully 
described and fully guaranteed—you know what 
you are buying. And you are always assured of 
the same savings, service and satisfaction that 
has made our business what it is today. 
Reductions on Everything 
Everyone of our 31 stores is waiting to serve 
you. Furniture, carpets and draperies;—sporting 
goods, clothing, toys;—silverware, novelties and 
china;—tools, hardware and automobile supplies; 
farm machinery and harness;—everything new, 
everything guaranteed and everything a real 
old-fashioned value. 
Here Is The Proof 
Every page of the Big Catalog will show you 
tremendous savings. In our Women’s Store, 
all wool coats that last year were priced from 
$26.98 to $54.59 now run from $12.67 to 
$49 .75. Tailored all wool suits were from 
$40.59 to $73.95. The highest priced now 
is only $39.48. Hosiery, underclothes, shoes and 
furnishings follow on the same scale. And 
It'S 
Mail 
Coupon 
NOW! 
for men the values are just as attractive. 
An all wool fine worsted suit that sold for 
$48.50 to $58,50 is now $27.50; an $11.45 
dress shoe is now $6.95 and other reductions 
are in proportion. Work clothes that sold 
last year up to $19.00 now range from $6.45 
to $17.35, all of better material and finer 
workmanship. For the farm, too, every¬ 
thing is reduced. And all these are but a 
few of the 40,000 bargains shown in 
Your Bargain Book. 1 
1 
Be Sure You Have Your Book | 
Requests for such a book as this are 
bound to be heavy. If you have not 
already received your copy, fill out 
the coupon and mail today. Don’t 
risk being without a catalog—it will 
save you money, much money on 
everything you buy and remember 
—“You Must Be Satisfied or Your 
Money Back.” Mail the coupon now! 
The Charles William Stores, Inc. 
794. Stores Building 
New York, N. Y. 
Gentlemen: Please send me FREE My Fall 
and Winter Bargain Book showing the new 
low prices. 
Name . 
Address. 
TheCharles William Stores i™. 
New York City 
