4 
•The CoIvOrado Experiment Station. 
Then he can afford neither the time nor money to keep posted on 
the conditions of the markets every day, or to become acquainted 
with the many intricacies incident to marketing. 
An association, on the other hand, can afford many of these 
things, because of the volume of business involved. For instance, 
the manager must have daily telegraphic reports on the condition 
of the markets; he often has a personal acquaintance with the 
buyers, and he finds it to his advantage to make occasional trips for 
the purpose, even to distant states. He can also have a system of 
diverting cars after they have been sent out of the State and thus 
avoid a glutted market, or send his fruit where it will sell to better 
advantage than where it was first planned. The icing of the cars 
can also be properly looked after. Associations are often the means 
of getting lower freight rates, because the hauling of several hun¬ 
dred cars is an item worth competing for, and in a number of in¬ 
stances, the managers have been successful in getting rates changed 
to their advantage. Such rates are, of course, open to all shippers. 
Buyers often want a number of car loads of a certain variety and 
are willing to pay a premium if their wants can be supplied, and not 
infrequently such sales are the means of disposing of large amounts 
of the inferior varieties or grades. An individual is seldom in a 
position to take advantage of such opportunities. Associations 
are successful in maintaining a uniform pack, and by this means 
they establish a reputation for their goods. Usually the best grades 
of fruit are sold as a certain brand. The brand, which should be 
copyrighted, is sufficient guarantee for the quality, or, at least, it 
must be if the association expects to gain and hold a reputation. 
Supplies of various kinds, which are used on fruit farms, may 
be bought at wholesale, often in car load lots, as indicated on Page 
13, which is quite an advantage, especially in such items as spray 
and box materials. The saving which the association makes to the 
growers in this way is no small item, as everything is bought at 
wholesale. The prices to growers are only slightly in excess of 
actual cost. And then it is advantageous to keep a certain amount 
of the better class of help from year to year and to furnish them 
with employment, so a more or less extensive jobbing business may 
be carried on, as indicated on Page 13. It will be noticed that 
not only is a large amount of fruit growers’ supplies handled, but 
a wholesale business in other lines may be done, depending upon the 
demands of the locality. 
And, finally, an association can be handled more economically 
than it is possible for most individuals to market their fruit, unless 
they depend entirely upon the traveling buyer, or resort to the doubt¬ 
ful expedient of consigning to commission men. 
Given a capable manager and a wise board of directors, there 
