92 
THE FLORIST. 
To the Editor of the Florist. 
As a clergyman, I have great pleasure in testifying to the truly satis- 
factory character of your new publication. Pretending to be a simple 
channel of communication between the principal dealers in florists’ 
flowers and the flower-loving public, it seems likely at the same 
time to contain much practical and useful information with reference 
to every point that can interest those who take pleasure in the grow¬ 
ing and raising of flowers. 
The illustrations are well executed ; indeed, no expense appears 
to have been spared in the production of your monthly volume. It 
deserves success, and I trust will meet with it. I have little doubt 
it will obtain a large circulation among my clerical brethren; many 
of whom doubtless, like myself, find much pleasure in the growth of 
florists’ flowers. 
I can safely recommend your work to them from the propriety of 
every article inserted in it, from the omission of all objectionable 
matter, and from the total absence (and I am given to understand 
designedly so) of any of those offensive advertisements which render 
so many papers and periodicals unfit to lie upon the tables of re¬ 
spectable families. Were it only for this one good point in its ma¬ 
nagement, The Florist deserves a wide and distinguished patronage. 
With every wish for your success, 
A Clergyman of the Church of England. 
[Many letters of approval reach us, but we do not think it advis¬ 
able to publish more than those which call attention to any peculiar 
feature of our work. At the first outset it was decided that no ad¬ 
vertisements of the character above alluded to should find a place in 
our pages. We consider them the abuses of advertising , and that such 
advertisements ought not to be admitted into any respectable publi¬ 
cation. It is no prudish fastidiousness that leads us to say this ; we 
should not recommend our readers to keep the company of pill and 
ointment impostors, and we think it an injustice to make them do 
so in print. We might claim some credit on the score of pecuniary 
sacrifice from our refusal to insert such articles, if we did not believe 
that our motives will be appreciated by advertisers and our readers, 
and that in the long-run all parties will be benefited by the arrange¬ 
ment. We may also remark, that we receive no advertisements of 
subjects irrelevant to the objects of the work ; and at the end of the 
year, our subscribers will find it a good plan, after separating our 
“Advertiser,” to have it stitched in a stout cover, for the purpose 
of ready reference if required. It has often cost us some time and 
trouble to search through a periodical for information contained in 
an advertisement,—the date of a new flower coming out, for instance. 
-—Editor.] 
