PROFITABLE EGG FARMING 
eggs 
Station, and Mr. Koach was instructed 
to plan for and build a plant for about 
2,000 head of layers, with incubator 
and brooder equipment for chicks to 
keep up the stock to the required num¬ 
ber. This was about four years ago, 
and instead of stopping at the 2,000 
goal the plant has grown until it has 
reached a capacity of about 5,000 head 
of layers, and the incubator and 
brooder department is adequate to the 
supplying of that number of layers and 
additional breeding stock. 
The commercial side of the busi¬ 
ness was looked upon as the founda¬ 
tion upon which to build, and the 
furnishing of fancy, “ strictly-fresh ” 
for a select trade in New York City was 
developed. The eggs are packed in paste¬ 
board boxes holding one dozen each, and these 
boxes of eggs are packed in regular shipping 
cases, the size of the cases, being adapted -to 
the quantity shipped to each customer; these 
wooden cases are of course returned. A regu¬ 
lar trade was established and satisfactory prices 
agreed upon; the price from Sept. 1 to March 
31 (inclusive) being 30 cents per dozen, and 
from April 1 to August 31 (inclusive) 20 cents 
per dozen, this price being net at the station at 
Waterville, the customer paying charges. The 
great demand for a choice article of “ new laid ” 
eggs was a potent factor in continuing the 
development of the White Leghorn Poultry 
Farm. With a practically unlimited demand 
for these fancy, fresh eggs it was good business 
policy to increase the supply to meet the 
demand. 
Interior View of Long Poultry House, Looiiirg Towards the Hall, 
Showing Roosts and Nests. 
The development, of what is called the fancy 
side of the business has kept equal pace with the 
growth of the utility side. Starting with the 
very best stock that could be found, and mating 
with a view to producing choice exhibition 
stock, a great success was attained almost im¬ 
mediately. 
The goodly percentage of premiums won at 
shows and fairs, backed up by judicious adver¬ 
tising and a perfectly equipped correspondence 
department, developed a very great trade in 
breeding stock and eggs for hatching. This 
business department of the farm was put in 
charge of an experienced business man, who is 
at. the same time a well equipped poultryman, 
hence fully competent for the work; and this 
department employs an office force of clerks 
and stenographers, varying of course as the 
increase or decrease of the trade demands. Air. 
Brainard firmly believes that the business end 
of such a plant should be conducted just as any 
other commercial business is. Every 
letter is attended to on the day it is 
received and instructions are that every 
letter must have a courteous reply, no 
matter what the nature of the com¬ 
munication may be. Every correspond¬ 
ent is given a card-catalogue record, and 
there is a complete “ follow up ” system, 
assuring that, every attention is given 
to everv would-be customer. 
Interior View of Long House, White Leghorn Poultry Yards. 
Artificial Hatching and Brooding. 
All the stock is hached in incuba¬ 
tors and brooded by an up-to-date 
brooder system. The incubator cellar 
is 12 x 30 feet in size, 7 ft. high to the 
ceiling, two-thirds of the wall being 
72 
