WORLD’S 
GREATEST 
VALUES 
I LL GIVE 
You More for Your Honey 
Dear Friends: I am very happy to be here again this year at my desk writing this message to you in our 1934 
catalog. First, I want to thank our fifty thousand or more Customers who have co-operated with us during the 
past few years when conditions were so favorable. I know you are interseted in iearning liow we wiil give 
you more for your money. Never in tlie history of this country has there been such drastic changes in 
farming as tiiis year. With the reduced acreage program of corn, wheat, cotton and tobacco, there is 
nearly 30,000,000 acres less land in the production of these crops. Tiie government is paying the 
farmers for these idle acres and loaning the farmers 45c per bushel on corn in their cribs. This 
gives the farmer more buying power. He is not going to iet these acres iay idie. He is 
going to sow grass seeds; aiso Ciovers, Aifaifa, Soy Beans and other soil building crops 
for greater production next year. This extra seeding is bound to resuit in a short¬ 
age of most iegume seeds. You must also bear in mind that there was a shortage 
last year of 20% to 55% in most seed crops with the exception of Aifaifa. 
By sending in your order real soon I assure you tliat we can give you a 
vviiole iot more vaiue for your money than later in the season. Re¬ 
gardless of when you send in your order, we can save you money. 
We buy direct from the producing sections and sell direct to you. 
Tiiis eliminates the middleman’s profit. We are quoting you lower 
prices on most seeds than whoiesale and jobbing houses are quoting 
to your iocal deaiers. While we have enormous stocks on hand, we 
expect an unusual large demand and higher prices iater. We offer 
these special lots as long as they last. If we have to replace our stocks 
later at prices higher than priced in our catalog we will have to ad¬ 
vance our prices accordingly. However, we will supply you seeds at 
these prices as long as our present stocks last regardless of how much 
the market advances. 
We can supply you with high purity and high germinating seeds. 
Freight rates are lower from Chicago. I want your business and will 
convince you we can give you better seeds, better service and save you 
money. Sincerely yours, E. E. ELDER, President. 
g yfM HR. SR fSi I 
Deitcr Seeds loHcr Prices 
Reasons for Low Prices 
A.s stated above by our President. Mr. Klder, we give you lower 
prices if you measure value by the quality offered. He has also sug¬ 
gested why our prices are lower. We believe you sliould know and 
understand these reasons. 
There is the factor of financial ability which gives strength to our 
operations. It enables us to buy to advantage when many dealers 
have their hands tied because of the lack of funds. Our buying power 
t is a strong lever that is used to the benefit of every customer. 
Our location is a great help. We are helped by favorable freight 
rates in and out of Chicago. This great centrally located city is the 
natural gateway for seeds from the most Important seed producing 
sec ions and seeds arrive in vast quantities. 
Our building is a help because we are located right at a depot of 
the Chicago .luriction Railway. We do not have to truck a single bag 
and that item alone gives us an edge on the average dealer. 
The cleaning equipment with its modern devices enables us to make 
a finer quality than many can produce. Our experience has taught us 
how to run this efficiently. 
Low operating expenses form another factor that helps tremendously 
in slicing the prices and improving the values. 
We lack the space to go into detail on all these things. Each in it¬ 
self is Important, and when you combine all of these together, you can 
see how they work for the interest of the farmer who has to buy seeds. 
Then to top it all off our direct seUing makes only one profit neces¬ 
sary and that need only be small for the large volume of sales permits 
operating successfully on an unusuaUy close margin. 
After we have said all this it means nothing to you until you try 
our seed and test our values. We sell you only tested and guaranteed 
seeds. Try them. We have made them so you will want to reorder 
year after year That’s the kind of seed it pays to sow. 
Harrlsonville. Ohio. 
Gentlemen: I find your .seeds to be of splendA 
quality and true to name. I believe you are doing 
an honorable business in delivering seeds that are 
100% what you claim them to be. 
Respectfully. 
(Signed) W. E. Jeffers. 
Pontiac, Ill. 
Gentlemen: I have been purchasing seed from 
the American Field Seed Company for about seven 
years, and have always fotind every order as repre¬ 
sented, and have no hesitation in recommending 
Ihem to anyone wishing anything in the way of 
field seed. Respectfully. 
tSigned) A. J. Parley. 
