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You Eeally Save More Because the. Quality Satisfies. 
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Seed Market Conditions 
At -this writing seed prices are firm. Everything points to a steady 
advance during the spring season. Last fall when seed was moving 
freely it sold at unreasonably low prices. Prices were entirely too 
low considering the small seed crop. The producer suffered on 
account of economic conditions and the uncertainty of the future.. 
A lot of seedmen were short of money and could not borrow. 
This reduced the demand and made a weak market. 
All seed crops were far below normal except Alfalfa seed. 
Timothy seed was 50% of last year’s crop. Alsike and Red 
Clover 75% of last year’s crop. Between 150 and 200 cars of 
1933 Red Clover crop has been exported to the United Kingdom. 
If conditions were normal Red Clover would be selling for 
$15.00 per bushel. 
We were financially able to buy heavily last fall when crops 
were moving. It was our opportunity to help you save money 
and we took advantage of the situation. The great Star Bargains 
in this catalog will convince you how well we succeeded. You 
cannot duplicate these values elsewhere now or later. 
Why We Advise Early Buying 
The seed market is in a stronger position this year than for the 
past four years. There was no heavy carry over from last year and 
seedsmen who were not financially able to buy last fall will have to buy 
later from other wholesale houses. This adds up the cost of seeds when 
passed on to your counti-y dealer. As stated above there was a real shortage 
in most seed crops. The Corn Belt farmers have more money than last year and 
are going to spend it for grass seeds to sow the reduced corn acreage. The market is 
higher right now on most seeds than when the crop was moving. Most seedsmen anticipate 
much stronger advances when the actual demand starts. You can draw your own conclusion. 
We are confident when this catalog reaches you prices will be higher. Some say Red Clover 
will sell for $15.00 a bushel before the season is over. You can make a big savings by order¬ 
ing early while our present lots are available and prices are lower. 
Why Our Prices Are So Low 
Buying on favorable markets has already been mentioned. That requires of course the 
ability to buy. We use our buying strength to help our customers. Farm seeds are our 
specialty. We do not handle other seeds. Our study is entirely of farm crops. This 
naturally permits us to be in closer touch with the seed situation. 
Another very important reason for low prices is our direct dealings with farmers. Our 
buying costs are low and our selling costs are low. We have improved cleaning machin¬ 
ery that enables us to do a fine job of cleaning in an economical way. Our location 
favors us. We have no trucking costs. Our policy is to make a small profit but on a 
large volume of sales. Our aim is to sell you not once but for many years. 
Compare Values 
Some samples are enclosed herewith. Check them over. Check and Double Check. Note the 
color, purity, plumpness of the seed. See if your dealer can match it for the money. We’ll be 
glad to send you any other samples of seeds you want to buy. You will find a post card enclosed 
for your convenience in asking for them. We want you to see for yourself. Just look at our 
values. Compare them. Judge on the basis of quality. We are proud of our values and we ask 
for your business solely because we give you more real value for your money. That’s why it’s to 
your Interest to trade with us. 
If you have done business with us before you know we always save you money. If you have 
not dealt with us previously you will find this the opportune time to learn that we sell high 
quality seeds at money saving prices. 
Quality That Satisfies 
Every lot of seed that we sell is given a careful analysis by an expert. Ev^ bag shipped 
out hag a tag on it that shows the purity and germination of the seed. We handle our 
shipments in compliance with the stringent seed laws of Illinois. You as a buyer are given 
the information that enables you to teU just what character of seed you are getting. 
You may further have the seed tested by your otra State authorities or by the United 
States government. Your money refunded if you are not satisfied. 
.%e\vmau.. jci. 
Gemtlemen;—For several years I have bought of 
the American Field Seed Company, Chicago, Illi¬ 
nois, from 40 to 80 bushels of the Pinnacle Brand 
of the Medium Little Red Clover seed; each year 
every bag opened has been true to grade and fine 
quality. No better seed found on the market. Our 
dealing has been agreeable and satisfactory. 
(Slgaed)-C.- Rutherford. 
-r, , McCredie, Mo. 
Oentl^en:—Enclosed find four orders for my¬ 
self and neighbors, also find check for $277.55. We 
appreciate the prices you gave us on this order 
very much and they are saving several dollars to 
figure on a good trade from this 
locally. Respectfully (Signed) J. T. Wilkinson & 
Son. Per Ralph Wilkinson. 
