i 
“Supreme Quality 
Flower Seeds 
New Calendula “Golden Beam” 
CALENDULAS 
Fritz Bahr, noted horticultural writer, grower and retail 
florist, says “Golden Beam” is a wonderful addition to the 
Calendula family. Provides an exceptional new cut flower 
that the public takes to most kindly. 
A. B. C. IMPROVED SENSATION 
Bright Orange with scarlet sheen. 
Tr. Pkt.35c J/4 oz.65c J /2 oz.$1.20 
I oz.$2.00 2 oz.$3.75 4 oz.$7.00 
“SUNSHINE” 
An entirely new break in Calendulas. Remarkable for its 
great length of stem and the most striking resemblance the 
flower bears to a Chrysanthemum. The color is a clear but¬ 
tercup yellow. Ideal for cutting. 
Tr. Pkt.50c oz.65c Oz.$2.00 
Golden Beam. (See illustration above.) Striking golden 
yellow. (Introducer’s strain, true.) 
Tr. Pkt.25c J /2 oz.50c Oz.75c 
“Radio”-Color bright orange. The individual blooms are 
not as large as other Calendula, but are globular in shape, 
with beautifully quilled petals. 
Tr. Pkt.25c J /2 oz.50c Oz.75c 
BALL’S CALENDULAS (General List) 
(All of the following supplied in Geo. J. Ball's original 
packages.) 
Masterpiece. Long stemmed orange with dark center. 
Apricot, Gold, Lemon Queen, Orange, Long Orange, White. 
Supreme. Light orange with a rich dark brown eye. 
All of the above Ball’s varieties are priced as follows: 
Tr. Pkt. 
.50c 
J4 oz- . • 
....75c 
1 OZ. . . 
_$2.50 
2 oz.. , . 
. . .$4.00 
4 oz. 
. .$7.00 
Lb.. . . 
. . $25.00 
Ball’s 
Calendula Mixture. 
Tr. Pkt. 
.40c 
J4 oz.. . 
....60c 
1 oz.. . 
_$1.75 
Fritz Bahr states in The Florists’ Exchange: 
“For the Winter and Early Spring months, I don’t know a 
better Catch Crop than Calendulas.” 
NOTE: The following are suggested for outdoor culture. 
Orange King. Bright orange. 
Tr. Pkt.25c Oz. 
.75c 
^4 lb.. . . 
.. .$ 2.00 
Lemon Queen. Light or 
Tr. Pkt.25c Oz. 
lemon yellow. 
.75c 
’Alb.... 
.. .$ 2.00 
Choice Mixed. Oz. 
.15c 
Alb . 
.50c 
BABY’S BREATH (See Gypsophila) 
BACHELOR’S BUTTON (See Centaurea) 
^BELLIS or DOUBLE ENGLISH DAISY 
Longfellow. Very large, double dark rose 
Snowball. Double white, excellent. 
Monstrosa. Double pink. 
Double red (dark rose) . 
Double white . 
Double mixed . 
Tr. Pkt. 
14 Oz. 
Oz. 
.$0.25 
$0.50 
$1.60 
. .25 
.50 
1.60 
. .35 
.60 
2.00 
. .35 
.60 
2.00 
. .35 
.60 
2.00 
. .25 
.50 
1.75 
BLUE LACE FLOWER—Improved Didiscus Coeruleus 
A very much improved strain of this valuable cut flower. Excellent 
for bouquets. Flowers continually from July until frost. A money maker 
for florists. Tr. Pkt.20c Oz.$1,00 J/^ lb.$3.00 
BROWALLIA 
Very useful free flowering annuals. 
Browallia “Speciosa Major”—Color brilliant ultramarine blue, suit¬ 
able for pot plant, bedding and border work. For outdoor work seeds 
should be sown in February, or later, shifted in pots, and planted out 
in May. Plants will bloom all summer. 
Tr. Pkt.50c 1/32 oz.$1.25 
Ellata. Blue. Tr. Pkt.15c Oz.80c 
Elata. White. Tr. Pkt.15c Oz.80c 
^BOLTONIA—False Chamomile 
Asteroides. Pure white. Tr. Pkt.35c Oz.$3.00 
Latisquama. Pink, tinged lavender. Tr. Pkt...25c Oz.$1.75 
BRACHYCOME^—Swan River Daisy 
Iberidifolia. A free blooming annual with small flowers, blue, white, 
pink or mixed. Tr. Pkt.15c Oz.75c 
CALCEOLARIA 
Our strain of these is produced by the foremost specialists of the world. 
Lawrence’s Hybrids. An exceptionally fine strain. Tr. Pkt.$1.50 
Hybrida Grandiflora. Tall mixed. Tr. Pkt. 1.00 
Compacta. Dwarf mixed. Tr. Pkt. 1.00 
Rugosa. Mixed. Tr. Pkt. 1.00 
Improved Hybrida Nana. (See Novelties.) Extra size Tr. Pkt. 1.00 
NOTE: All of the above are treated as Annuals excepting kinds marked thus (*), which are Perennials. 
CALENDULAS “IMPROVED SENSATION” AND “GOLDEN BEAM” HAVE PROVED TO BE “MONEY MAKERS” FOR THE TRADE 
• 18 . 
