Chicago AMERICAN BULB CO. New York 
CHRYSANTHEMUMS 
(Strong Rooted Cuttings) 
100 or 100,000 
“Pep Up” Your “Mum” Production 
with “NEW BLOOD” 
Through contract arrangement with one of the largest producers in the 
United States, we are prepared to supply in good season every worth-while 
“Mum” in commerce in units of 100 to 100,000 (or even as small as 25 of a 
variety), as all cuttings are propagated from “GUARANTEED HEALTHY 
PLANTS.” This is a real opportunity to “CHANGE YOUR MUM BLOOD 
and at prices in conformity with the times. We issue a special catalogue of this 
line containing all of the older kinds of value, as well as novelties of merit 
which will enable you to keep “on top” with your Mum production. 
This special “Mum” catalogue indicates date of blooming of the various 
sorts and will be mailed free for the asking. 
N. B.: This catalogue will likewise contain our listing of Carnations, rooted 
cuttings, new and standard varieties. 
TH ¥ yk Q* “The Better Varieties” 
mT V/ A 1 ¥ ^ A A ^ ^ (Spring 1934 Delivery) 
Stock Plants 
The Poinsettia Now Holds the Same 
Place in the Floral Kingdom 
at Christmas Time as Does the Lily at E 2 ister Time 
VARIETIES AND PRICES (Stock Plants) 
Oak Leaf, St. Louis, Henrietta Ecke. Blotched Pink or White. $15.00, $25.00, 
$35.00 and $45.00 per I 00, according to size. 
Mrs. Paul Ecke-“The Velvet Oak Leaf,” and accepted as the best red Poin¬ 
settia. $15.00, $25.00, $35.00 and $50.00 per 100, according to size. 
True Red and Early. $10.00, $15.00, $18.00, $25.00 and $30.00 per 100. 
SPECIAL NOTE: A SAVING FOR YOU 
On all orders for Poinsettia stock plants placed 
before February 20, 1934, freight will be prepaid 
to Chicago, Pittsburgh or New York, after which 
time prices quoted above are F. O. B. shipment, 
California. 
New Begonia “GLORIA” 
(Following is excerpt from Florists’ Review, Nov. 30, 1933, issue) 
NEW HOLIDAY BEGONIA “GLORIA” 
“A new winter-flowering Begonia that will undoubtedly prove 
of great value for Christmas sales is Gloria. It is a sport of Melior, 
being characterized by more compact growth, smaller leaves and a 
much deeper and richer color. The last-named can be described 
as a brilliant or vivid glowing rose-pink, the flowers having an iri¬ 
descent sheen that gives great life to the mass of blooms, but which 
is lost in the accompanying reproduction. Most of the flowers are 
male, so that they hold on longer and better than do those of 
other varieties of this type. 
“The compact dense growth of Gloria makes less tying and fewer 
supports necessary, which factor saves much time for the grower. 
For the same reason, the plants can be shipped with less danger of 
damage in transit. The plants are vigorous and practically immune 
to fungous diseases when properly grown. 
“In the four years of its existence, Gloria has shown no tendency 
whatever to revert to type or vary from the standard of its type, 
according to its originator.” 
214 -INCH PLANTS FOR DELIVERY MAY-JUNE, 1934 
Prices: Per 100.$22.50 Per 1,000.$200.00 
WE CAN ALSO SUPPLY IN SEASON CHOICE BEGONIAS 
“LADY MAC” AND “MELIOR” FROM 2)^-INCH POTS AT 
MARKET PRICE. 
Pot Plant Specialties 
Calceolarias, Hydrangeas, Forcing Pot Roses, Etc., in the 
better varieties. All supplied in secison. Prices quoted on 
application. 
