III. OBJECTIVES 
I OF THE CAMPAIGN 
1. What the public as a whole should do 
Basically, above all else, and Nation-wide, the need is for the public 
to remember - and to tell others 
— to be careful with matches (and with cigarettes, pipe 
ashes, and campfires) 
— to help prevent incendiaries from starting forest fires 
to put out small forest fires 
— to report all forest fires to the nearest ranger or fire 
warden 
— and to remember that 11 Until we smash the Axis every man¬ 
made forest fire is an enemy fir e . !f 
2. Groups (of the public) to be influenced 
A. Broadly 
First : People who normally live in or near, or work in, forest areas. 
Second : Visitors - urban, rural, and from other forest areas. 
B. Major avocational and occupational groups : 
Smokers - including fishermen, hunters, and people travelling in 
trains, busses, and autos - who carelessly or thoughtlessly throw 
away matches, cigarettes, pipe ashes before they are dead out. 
Campers , who through carelessness or thoughtlessness leave without 
putting their campfires dead out. 
Forest industries and their workers that "take a chance" or are-careless 
or negligent with respect to (a) burning brush, etc., from logging 
operations, or (b) equipping or operating donkey engines, locomotive, 
etc,,'with spark arresters or other safety devices, or (c) putting out 
warming fires and lunch-fires. 
Farmers and ranchers who let land-clearing fires get away; who set 
fires to green up woodland pastures and forest ranges. 
Incendiaries , who start fires that, deliberately and maliciously started, 
do more damage, and are a greater menace to war industries and the war 
effort, than are other forest fires. 
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