BRAND’S POPULAR IRIS 
13 
Select Iris 
Why the Iris is So Popular 
Nowadays every garden must have Iris. There are 
many reasons for the growing demand. In the first place, 
Iris are as beautiful as the rarest orchids; their form 
perhaps more distinctive, their coloring more varied. 
During recent years, many new varieties have appeared 
with wonderful new combinations of color. One may now 
enjoy all shades; from the palest lavender to the deepest 
purple, from the most delicate cream to the deepest gold. 
With pure white, delicate blue, deep blue, pink, rose, ma¬ 
roon and bronze—now, more than ever, the flower justi¬ 
fies its name, Iris, “The Rainbow.” 
There are also practical reasons why the Iris is so 
popular. It is inexpensive. New varieties are produced 
so quickly and they multiply so rapidly that even the 
recent varieties do not long remain expensive. Large 
stocks of the good old sorts are very cheap. Moreover, 
Iris blooms quickly. Plants set out this year will blos¬ 
som next, and they soon form large clumps. The rules 
to follow are few and easy: 
Cultivation. Iris should be planted in a sunny location; 
and in dry, well drained soil. Unlike the wild flag, garden 
Iris cannot stand water around the roots. Do not plant 
deep. The bulb or rhizome should be just below the 
surface. Spread out the roots and pack the soil around 
them. No fertilizer should touch the rhizomes. A very 
little well-rotted manure may be applied to the surface 
of the ground. Bone meal and finely ground limestone 
are good. 
Suggestions. The sunny side of a shrubbery hedge is a 
good place for Iris. Unlike the Peony, it is not likely to 
be robbed of moisture and food by the larger plants. 
It is especially beautiful with Lilacs or Spirea Van 
Houttei as a background. All these bloom at once. The 
colors of the Lilac harmonize with the Iris, and both 
contrast beautifully with Spirea white. 
As suggested in connection with Peonies, Iris is a good 
companion for Peonies in a hedge which borders a walk 
or drive. First the two flowers may be alternated; later, 
when the Peonies need all the space, the border may be 
widened and the Iris moved to the front. 
Clumps of Iris are useful to give color in a border of 
herbaceous plants. After the blooming season the ragged 
tops of the leaves may be trimmed off so the foliage of 
surrounding plants will partially cover them. 
For large grounds, extensive plantings of Iris give 
wonderful effects. It may be planted in beds as borders 
of walks, drives or pools. Beds may be arranged also to 
form an Iris garden—a month or more of joy. 
Best results are obtained by planting groups of one 
variety together, so arranged as to harmonize with each 
other. For this reason, we offer a very low price on 
three of a kind. 
Iris orders should be placed early for July and 
August shipment, if possible. 
3 of any 25c Iris for 50c; 12 for.$1.50 
3 of any 35c Iris for 70c; 12 for.$2.00 
New Iris 
Just a few choice Irises that we saw this season as we 
visited about among the new ones. The following ap¬ 
pealed to our fancy and we thought they were extra fine. 
Consequently, we are pleased to add them to our list and 
offer them to our friends who are looking for good new 
ones. 
ABELARD (H. P. Sass, 1934). Originator’s description: 
“Intermediate. S. deep livid brown; F. veronia-purple. 
26-inch branching stems.” $5.00. 
BLACKMOOR (Jacob Sass, 1932). Originator’s descrip¬ 
tion: “One of the finest dark blue purples yet intro¬ 
duced, the deep blue effect intensified by a blue beard 
after the manner of Harmony. Almost black when 
newly opened, lightening to blackish violet of uni¬ 
form coloring. A free bloomer of great size.” $4.00. 
BLACK WINGS (Kirk, 1931). A large, heavy textured 
flower of a deep midnight blue overlaid with a frosty 
black luster. Vigorous, well branched and a wonderful 
flower. $7.00. 
Tuscany Gold. 
CLARA NOYES (H. P. Sass, 1931). H. M. A. I. S.; A. M. 
A. I. S. A beautiful blending of yellow, orange and 
apricot that one simply cannot describe. Similar in 
color to the Talisman rose. $3.00. 
DEPUTE NOMBLOT (Cay., 1929). Received Dykes 
Medal. S. copper-red' flushed golden bronze; F. very 
wide and spreading. A rich shade of claret crimson. 
Generally considered the finest of all Iris. 50 inches. 
$6.50. 
NO-WE-TA (H. P. Sass, 1932). Originator’s description: 
“A pinker Midgard type of entirely different form and 
an Iris of exquisite coloring. S. conic arched and frilled. 
It is a beautiful true pink self in effect with yellow 
flushes at the center and edges of the falls and 
standards.” 32 inches. * $3.50. 
TUSCANY GOLD (Williamson, 1929). 36 inches. A dis¬ 
tinct reddish gold; the most lovely of the “Art Gold” 
tones. Large standards with a little bluer tone on the 
falls. Haft intense gold, styles a deeper gold. Pro¬ 
nounced red-orange beard. $1.00. 
