WHICH COSTS YOU MORE MR. FARMER? 
Emerson’s <> Quality or Lower Priced “Just as Good” Brands? 
Here is a Conservative Illustration of What Good Seeds Mean to You. 
BAG A 
' 
Purity 99 % 
Germ. 96 % 
■ 
Price per bu. 
$15.00 
Diamond E 
Brand 
^HERE are two dealers in your community 
BAG B 
■ 
: x " w » v 
Purity 95 
Germ. 90^ 
• 
■ 
Price per bu. 
$13.50 
One handles 
a low priced line. Let us call it the “just as good” 
Brand. The other dealer carries EMERSON’S Diamond 
E Brand. The bags shown to left tell the story as to 
purity, germination and price of Alfalfa Seed in 60 lb. bags. 
Starting with Bag A we figure the actual amount of live seed 
you get for your money. In doing so we determine (regard¬ 
less of the price shown) which is really the cheaper of the two. 
A bushel of Alfalfa weights 60 lbs, in bag A this would 
mean in seed 99% of 60 = 59.4 lbs. But only 96% 
grows so we get 96% of 59.4 = 57 lbs. of actual live seed. 
Therefore you are paying $15.00 for 57 pounds of live seed or 
26% o cents a pound. At this price a bushel of pure seed 
would cost 60 x 26%o cents = $15.78 per bushel. 
Turning to Bag B we give it the identical analysis. 
95% of it is seed or 57 lbs. With germination of only 90% of 57 lbs. we get only 51%o lbs. of live seed. 
Almost 6 lbs less in live seed than Bag A has. In paying $13.80 for this 51%o lbs. it is actually costing 
26%o cents the pound= $16.14 per bushel. 
Conclusion. Instead of being $1.20 cheaper than Bag A, Bag B actually costs 36 cents more. In addition do 
not forget it carries 4 times the inert matter with resultant loss to you from weed seeds. 
“Just as Good” 
Brand 
ill 
. 
mm 
NOW HOW DO EMERSON’S £ QUALITY BRANDS COMPARE IN CROP OUTCOME? 
Let’s take the same seeds and apply them to an acre of ground apiece. Alfalfa hay as you know brings a top 
price so both tests plots are worthwhile and practical crops. Both are in the same state of cultivation and are 
given identical treatment in preparation, seeding and fertilization. The cost figures tabulated below are 
conservative estimates based on actual figures of country wide land, labor, and harvesting costs. If anything 
they are to be considered more than reasonable for application to New England farmers and farms. 
Taking alfalfa seed from Bag A we sow 15 pounds to the acre. Estimating the cost in small lots at 30 cents 
per pound. 
Seed (Emerson’s Diamond E Brand Quality). $4.50 
Preparing of Land and Seeding. 5.00 
Fertilizing and Liming. 10.00 
Cutting, baling, shipping. 10.00 
Total Cost. 29.50 
Value of Crop—4 tons High Quality Hay. Per ton $15.00. 60.00 
Profit. 30.50 
From Bag B “just as good” Brand we take 15 pounds and sow it to the other acre. 
Seed (“just as good” Brand). $4.00 
Preparing of Land and Seeding. 5.00 
Fertilizing and Liming. 10.00 
Cutting, baling, shipping (less hay to harvest). 7.00 
Total Cost. 26.00 
Value of Crop 3 tons Fair Quality Hay. Per ton $14.00. 42.00 
Profit. 16.00 
RESULTS: Almost Double the Profit by Using EMERSON’S $ BRAND SEEDS. BUYING 
BETTER GRADE SEEDS YEAR IN AND YEAR OUT IS ONE WAY TO MAKE A PROFIT. 
Page Seventy 
