Greetings 
r 
T o my many friends and flower lovers the world over, I extend my 
sincere greetings, and present herewith my catalogue of offerings for 
the 1934 season. 
The many unsolicited testimonials that have come to me are con¬ 
clusive evidence that my seeds and bulbs are, in many cases, producing 
flowers of a quality far beyond my description. Naturally, I would rather 
understate the productivity than to give misleading descriptions that 
would prove a disappointment when the flowers come to bloom. 
For the coming season, I have developed some new varieties that 
should meet with the enthusiastic approval of everyone. To give a more 
comprehensive description of a few of the more popular Petunia offer¬ 
ings, they have been illustrated in full color on the center pages of this 
catalogue. Some of nature’s shades of color are almost impossible to 
imitate, but you will find that these full-color reproductions are excep¬ 
tionally close matches to the actual flowers. 
Most of the flower seeds of the world are grown in California. Oxnard, 
where I am located, is to my mind the best suited of all the places in Cali¬ 
fornia for the propagation of seeds and bulbs. The soil and climate are 
both ideal. 
Oxnard is situated midway between Los Angeles and Santa Barbara, 
in Ventura county, on the main line of the Southern Pacific Railroad and 
on the Roosevelt Coast Highway. It is a city of 6500 people and has a 
temperate climate averaging 70 degrees the year ’round. 
To everyone interested, I extend a cordial invitation to visit my nursery 
and see some of my extensive experimental beds in full bloom. 
Your past patronage has been appreciated, and I can assure you that 
any selections you may make from this catalogue will assist materially in 
making your garden an outstanding one for beauty and admiration. 
An order sheet and addressed reply envelope are enclosed for your 
convenience. Place your orders early so that you may not be disappointed 
in getting your selections. 
Sincerely, 
Richard Diener. 
NOTICE: Please keep this catalogue and read it over carefully. It contains 
answers to most of the questions usually asked me by customers. In the 
future when such questions arc asked we shall refer customers to our cata¬ 
logue. These inquiries usually come in during the busy season and it is 
almost impossible to answer them all. 
