RICHARD DIENER, OXNARD, CALIFORNIA, U. S. A. 
Trade Sample 
Pkg. Pkg. 
No. 42. LARGE DOUBLE FRILLED MIXED. 
—After years of crossing and selec¬ 
tion I have produced this double 
strain, which stands highest today 
commercially. The color plate in this 
catalogue will give you an idea of 
its average. In 2^ and 3-inch pots 
they commence flowering when only 
three to four inches high. These 
pictures of plants in pots in our 
catalogue are actually growing, not 
like those pictured in catalogues and 
even ads in trade papers, which are 
branches cut off by competitors and 
stuck in three-inch pots to make it 
appear that they had been growing 
in the small pots. This is an unfair 
practice and is misleading as you 
cannot get the frilled edges or the 
heavy frilled double types in such 
small pots. They can only be pro¬ 
duced from plants growing in five- 
to six-inch pots or in the open 
ground. I would never resort to 
such practice and would rather 
claim less and give my customers a 
surprise when they find that they 
have more than they expected. If the 
soil is not rich enough, many of the 
flowers may appear almost single 
when raised in small pots, but when 
you see the same plants after being 
transplanted into the open, the flow¬ 
ers will be large and double. The 
amount of doubles is 75 per cent and 
the single types therefrom are all 
heavily frilled and eagerly sought 
by the public. 1.00 .50 
1000 seeds . 2.00 
See color reproduction of this flower on 
center pages of this catalogue 
No.43. DOUBLE ROSE PINK FRILLED.— 
A beautiful Petunia and a color 
which takes everyone’s attention at 
once. Of the fluffy ruffled type with 
flowers four to five inches across. 1.00 .50 
No.44. DOUBLE FRILLED ROSE PINK 
AND WHITE VARIEGATED.— Of the 
fluffy ruffled type. Flowers four to 
five inches across. Of dwarf, com¬ 
pact growth and flowers sell at sight. 
It is the grandest combination of 
colors yet produced in Petunias. 1.00 .50 
See color reproduction of this flower on 
center pages of this catalogue 
Memphis, Tennessee, 
Richard Diener, June 30, 1932. 
Oxnard, Calif. 
Dear Sir: I have used Petunia plants which were of the 
Diener strain and have found that they are the most gorgeous 
from every standpoint of any strain I have ever planted. 
Yours truly, 
W. F. GLISSON. 
PRICES FOR PETUNIA SEEDS IN 
QUANTITY 
Note: Each of the following numbers, separately 
(not all the numbers mixed), are sold in quantity as 
listed below: 
Of the following numbers (not mixed), 1, 2, 3. 
4, 5, 6, 7, 8, 10, 13, 15, 18, 19, 20, 41, 46: 
I /64 oz. $2.50 I /32 oz. $4.00 I / 1 6 oz. $8.00 
'/s oz. $15.00 
Of numbers (not mixed) 9, 11, 14, 16, 17, 21, 
22, 23 : 
1/32 oz. $3.00 1/16 oz. $6.00 '/ 8 oz. $12.00 
Of numbers (not mixed) 24, 25, 26, 28, 38, 42, 
43, 44: 
1/64 oz. $5.00 1/32 oz. $10.00 I / 16 oz. $20.00 
Note: The varieties that are not listed above will 
not be sold in quantity this year. 
Larger amounts on request. 
Cleveland, Ohio, Dec. 12, 1932. 
Richard Diener, Oxnard, Calif. 
Dear Sir: Your seeds produced plants and flowers which 
were a source of unending satisfaction to the members of a 
class in practice work at our garden last season. We were so 
well pleased that I am extending their use this year and am 
including other seeds than Petunias. Yours respectfully, 
K. J. HOPP, 
Benj. Franklin Garden. 
Hastings-on-Hudson, N. Y., Jan. 19, 1933. 
Richard Diener, Oxnard, Calif. 
Dear Mr. Diener: Last year we planted your Petunias 
and had more inquiries as to where they were purchased, 
etc. They are the most beautiful flowers we have ever seen. 
Very truly yours, M. B. HORN. 
Richard Diener, Oxnard, Calif. 
Dear Sir: This is the third year I have ordered Petunias 
and other seeds from you. I want you to know that I have 
never seen any better or prettier Petunias. Many people saw 
them and wanted to know where I bought the plants. When 
I told them I raised the plants from seeds purchased from 
you I think some of them doubted my word from the looks 
I received, being an amateur, but I followed your directions 
and have succeeded in producing some wonderful blooms. 
Yours truly, H. BOYER. 
Dayton, Ohio, July 14, 1932. 
Richard Diener, Oxnard, Calif. 
Dear Sir: I want you to know what wonderful Petunias 
I am enjoying from the package of Ruffled Monster seeds 
that I purchased from you this spring. They are magnificent, 
and this is the first time that I have ever been able to raise 
fancy Petunias from seed. From a fifty-cent package I grew 
so many plants that I had difficulty in finding a place for 
them all, and inasmuch as I made two separate plantings 
from them I expect to have Petunias in their prime until 
frost. 
Yours very truly, GEORGE H. FOX. 
Cleveland, Ohio, October 17, 1930. 
Richard Diener, Oxnard, Calif. 
Dear Sir: The Petunias I bought from you this past 
season were more than satisfactory, they filled a long exis- 
tant gap in the world of flowers for me. Though I have just 
started to commercialize my ability in flowers, I obtained 
numerous orders for Petunia plants for next season. The 
pepper tomatoes are wonderful and even now we pick a 
large number of them every day. Their solidity and lack of 
acid makes them particularly palatable. 
Sincerely, MONTGOMERY BARNES JR. 
Page 10 
