RICHARD DIENER, OXNARD, CALIFORNIA, U. S. A. 
GIANT SINGLE BROAD PETALED 
SHASTA DAISY 
Flowers five to six inches in diameter on three to 
four foot, strong, wiry stems. The largest Shasta 
Daisy so far produced. 
Package 50c 6 packages $2.00 
Directions for Sowing: Sow the Shasta Daisy seeds 
in a cold frame in light soil containing some sand. 
Cover the seeds very lightly with the same soil, just 
enough to cover them and keep moist. Shade the 
seed bed with either cheesecloth or muslin until 
they are up. (Handle them just 'ike you would handle 
Pansy seeds.) 
SHASTA DAISY SEEDS FROM MY 
1933 SEEDLINGS 
Just as they have grown, nothing taken out. You 
will find the largest and most perfect types in double, 
semi-double and single. No two will be alike so you 
will have some real surprises from them. In their 
second year, seedlings will reach perfection. 
Package 25c 6 packages $1.00 
NEW CYNOGLOSSUM AMABILIS, 
1933 IMPROVED 
"Chinese Forget-me-not" 
This new Cynoglossum resembles Myosotis Alpes- 
tris so closely that an expert cannot tell them apart, 
and it can be brought into flower any time during 
the year. It will commence to flower seven to eight 
weeks after sowing and brings a great amount of 
cut material and should be very valuable for raising 
on benches in greenhouses during the winter. Color 
and growth are perfect in every detail. 
Sample package 25c Trade package 50c 
COLUMBINE 
Long spurred, finest colors, mixed. 
Package 25c 
ICELAND POPPY CALIFORNIA 
(Diener) 
Flowers are golden orange, exactly like the Cali¬ 
fornia Wild Poppy, Echolzia Californica, in size 
and color. It is a very valuable cut flower for grow¬ 
ing under glass in the winter, where it is raised the 
same as carnations, and for outdoor bedding. It 
flowers for months and brings a great amount of 
flowers on stems fifteen to twenty inches long and 
lasts well when cut. We are selling a quantity of 
Poppy plants locally in 3-inch pots at 10 cents each 
or $1.00 per dozen; having one or two open flowers 
in eight to ten weeks after sowing. It is one of the 
best sellers I have ever seen. People who see it in 
flower want it immediately. 
Sample pkg. 25c Trade pkg. 50c 
6 Trade pkgs. $2.00 
NEW DOUBLE SWEET-SCENTED 
NASTURTIUM 
"Golden Gleam" 
An outstanding novelty for 1932. The color is 
golden yellow. The flowers have stems six inches in 
length which make it a fine cut flower. Continuously 
full of flowers. Excellent for bedding and pot plants 
and for forcing. Very sweet scented. 
Package 15c 
Burlingame, Calif., May 16, 1933. 
Richard Diener, Oxnard, Calif. 
Dear Mr. Diener: The Pansy seeds I purchased from you 
last fall have been extremely satisfactory. Very truly yours, 
MISS R. OSWALD. 
SCABIOSA 
(Grandiflora FI. Pleno) (Annual Double Sweet Scabiosa) 
This is a mixture of the largest and finest double 
Scabiosa with strong, straight stems, three to four 
feet long. It is an unexcelled summer cut flower, 
which is sown right where you want it, best in rows. 
All Colors Mixed. Package 10c 6 packages 50c 
Decatur, Ala., Oct. 14, 1932. 
Richard Diener, Oxnard, Calif. 
Dear Sir: The Dahlia seeds I purchased from you did 
remarkably well this year. There were four beautiful 
Dahlias which were admired by all who saw them and not 
much culling necessary, as they have come more than 80 per 
cent double. I am very much pleased in them for both 
pleasure and profit. Yours truly, 
MRS. W. M. MARSHALL. 
Page 24 
