A GEM PLANT 
with foliage cut 
J away to reveal 
I) the tremendous 
j load of fruit. 
I N o t e different 
[ stages of ripen- 
I ing berries. 
J Fruiting contin- 
] ues from June 
] until Winter. 
Sensational Discovery Brings You a Money-Making 
Opportunity 
You don't have to worry abount runty, half-green, buttony ber¬ 
ries if you plant Gem. The berries are uniformly large, well shaped 
and ripen evenly from the beginning to the end of the season. The 
flavor is one you will never forget—sweet, rich and satisfying— 
entirely free' from the rank acid flavor so common to many Ever- 
bearers. The last berries before the frost are as flavorful as the first. 
For firmness and keeping qualities Gem surpasses any Strawberry 
we have ever grown. Will stand handling and long distance ship¬ 
ping even during hot, dry weather in a truly marvelous manner. 
The quality of Gem is so supreme that the berries retain their 
bright, sparkling red color long after picking and do not bruise or 
become spotty even when shipped to distant markets. 
Get the latest news in the Strawberry world! Everybody 
in Michigan’s great fruit belt is talking about this new, 
different and better Everbearer that looks better, tastes 
better and KEEPS BETTER than the best of the June 
bearers. Discovered by Frank J. Keplinger on his fruit farm 
in north central Michigan, the parent plant from which 
this remarkable strain has been propagated, apparently was 
one of those miracles that happen in the berry industry 
once in a lifetime. 
with vitality—loaded with beautiful bright red berries and 
growing lustily in the poorest soil in the whole field. The 
original Gem plant and 12 runner plants produced 25 
quarts of berries and over 200 new plants the first season 
in new raw muck where other Strawberry plants were un¬ 
able even to survive. 
Mr. Keplinger knew that he had a real find—a “Gem” 
that would be coveted by every grower of Everbearers. 
Gem plants have proven resistant to all disease and the 
most winter-hardy variety ever known, standing freezing 
and thawing without protection of any kind. 
In an old patch of Everbearers here was a great, thrifty, 
husky plantjjwith luxuriant dark green foliage, sparkling 
i Supreme in Yield, Size, Flavor and Remarkable 
Keeping Qualities 
Have Large, Full-Ripe Berries 
a Few Weeks After Planting 
Gem is the quickest moneymaker you ever saw. The plants are so thrifty and vigorous that 
unlike other Everbearers the very first blossoms can be left right on to bring you perfect berries 
just a few weeks after the plants are set out. 
In other words Gem seems to have acquired a combination of qualities that overcome every 
problem encountered by the grower of Everbearers. No matter what your past experience has 
been, we suggest that you give Gem a trial. A few short weeks will convince you that it really 
is supreme in f^very respect. 
T 
* i 
Gem Thrives in Dry Weather 
In 193?, record breaking for heat and drought, Gem matured and ripened its berries 100% 
while less hardy varieties in the same field shriveled up and gave up the struggle. It is our pre¬ 
diction that Gem will replace all other everbearing varieties. 
Emlong's Gem plants, like all Emlong plants, are the choicest strain obtainable, extra selected, 
vigorous, heavy rooted specimens that arc all ready to start working for you. Our supply of the 
new Gem plants is limited, wc cannot sell more than 500 plants to a customer this year. Please 
order early. 
PRICES 
Emlong’s NEW GEM 
Everbearing Strawberry 
25 Plants . $ 1.25 
50 Plants . 
2.00 
100 Plants . 
3.45 
200 Plants . 
6.50 
300 Plants . 
9.75 
400 Plants . 
12.50 
500 Plants . 
15.00 
THE SUPPLY OF GEM PLANTS IS LIMITED — ORDER EARLY! 
{jnlonef's 
Sparklinfy- 
^eibea 
ring 
rawberry 
