I am approaching my sixty-fourth birthday. It seems to me that I have put in 
pretty much all of that rather long life furthering the interests of the citizens of this 
great Central United States—the acknowledged food producing section of the world. 
I am free to acknowledge that I have not always succeeded in accomplishing what I 
hoped to accomplish—NO ONE EVER DOES. But I do believe, and I believe 
that you believe with me, that myself and this company have assisted materially in 
the development and the well-being of yourselves. Since 1926, when we went on the 
air with broadcasting station WNAX, we have been able to accomplish more than 
in the previous fifty years, because we could get to you instantly with information 
you should have. We have used it in your interests unstintingly and unsparingly, 
and it has cost us large sums of money to operate this station. 
Now in exchange for the service we have rendered you, Vm going to ask that you go 
through this catalog carefully, and if there is even a single item in it that you are 
going to purchase from anyone, give us the preference. Ninety percent of the owners 
of this business are North West farmers — hard-working, conscientious people, work¬ 
ing with us as we have worked with you; and every order placed with us will be 
appreciated by them. 
When I ask for your trade, I do it with the perfect understanding that we must fur¬ 
nish you merchandise on ^“^as low a cost to you basN^ as any other reliable source. 
We are not competing in low grade merchandise, seeds or nursery stock, but only the 
quality that The House of Gurney should give its customers. We are promising you 
this year in all of the departments, except seasonal items, a twenty-four hour de¬ 
livery service to the transportation company. Nursery stock is exempt from the above 
promise because it can only be shipped after the ground has thawed, and we promise 
you, by increased facilities, a service in this department that will be satisfactory to 
you—not only once, but always. See if you can not help yourselves by helping us. 
Yours truly. 
President 
