2 
OUR FURROSE 
t 
For many years the price of flower "bulbs had been high, almost prohibitive. 
Our dominant aim in entering the field of bulb growing was to bring the price with¬ 
in the reach of all and thus make it possible for everyone to enjoy these, the most 
gorgeous of all flowers.,- Through economies effected all along the line this has 
been accomplished and we now are able to offer hand-select Black Hills grown stock 
at lower prices than those quoted by outside concerns on common grades. 
KEEPING THE PRICE DOWN: - For one, reason or another some growers and distri¬ 
butors of flower seeds and bulbs have" either advanced the price or have stated 
that this will be» absolutely necessary. . We assure our customers that our prices 
will not be advanced nor will we be’ forced into raising them. Why? Because we 
grow all of our own planting stock on our own lands under our private irrigation 
system. We personally handle our work from planting time until the crop is har¬ 
vested and stored. We thus control cost of distribution as well as production.to 
such an extent that we are able to regulate our own prices - and these will never 
be high. 
CLIMATIC CONDITIONS AN ASSET: - For the fourth consecutive year or ever since 
we began to exhibit flowers our displays have been awarded first place at the 
South Dakota State Fair and wherever shown. Not so much to our credit as to the 
natural climatic conditions which we enjoy here in the Black Hills region and which 
tend to impart and ensure hardiness and sturdiness to its products. Last season we 
succeeded in producing a dahlia bloom more than 12 inches in diameter which no 
doubt was the largest-ever grown in the state. It wos from a plant of Fort Mon¬ 
mouth and was grown in the ordinary way without additional fertilization,- watering 
or disbudding. Many of our gladiolus reach a height of 5 feet under the same con¬ 
ditions. Certainty of germination and fruitage has now become traditional with 
Black Hills grown planting stock of all kinds., 
HONESTY IN ADVERTISING: - Because of the many varieties of flowers which are 
listed in hundreds of catalogs all over the country it is difficult for the home 
gardener -to choose varieties which bring satisfactory returns. Moreover, many of 
them are a total failure and the amateur grower is apt to become discouraged. This 
in many cases is the fault of the firm from whom the purchase was made as many 
dealers -seem to have a mania for over-emphasizing the merits of each and everything 
which they offer for sale. In no other line of endeavour has the tendency of 
over-emphasis been more pronounced than in garden and flower growing manuals. 
Certainly those who grow gardens and flowers should not be misled or deceived any 
more than others as for instance the merchant who buys stock for his shelves or the 
farmer who makes a purchase of new machinery. The commercial flower grower who 
extols the virtues of each and every individual flower without also mentioning its 
faults, if any, is not building such a substantial business as he thinks. It is 
this overdrawn method of advertising.that has tended to make the modern catalog a 
joke book rather than a dependable reference. 
BEAUTY WITH BULBS: - Believing that flower growers generally appreciate a 
service which is not usually in most commercial catalogs we have attempted to 
bring in these service bulletins first hand information gained by close observation 
and experience. From the preparation of the soil through the various stages of 
planting, cultivation, spraying, disbudding, harvesting, curing and storing we 
leave no stone unturned which may be of value to others in growing better flowers. 
