BurrelVs Seeds Are Sold Direct to Flamers. They Are Grown and 
Selected to Critical Market Growers Quality 
CANTALOUPES 
Our Cantaloupe seed is not only hand cut but it is carefully selected 
under our personal supervision 
The growing and marketing of Cantaloupes has become so ex¬ 
tensive that it ranks with the most valuable of vegetable shipments. 
The value of this crop represents a gross of near ($50,000,000.00) 
Fifty Million Dollars annually and if to this we should add the value 
of Cantaloupes and Muskmelons grown in home gardens the sum 
would total much more. 
While the soil, climate, cultivation, grading, packing and market¬ 
ing are all very important, if the quality of the seed planted is not 
right failure is certain. Remember also the best of seed cannot 
make success certain without the other very important items being 
what they should be. 
Our part is to produce and supply our customers with the best 
seed of the best varieties. Our thirty-eight annual crops of canta¬ 
loupes and close association with the most successful market growers 
and shippers of the United States enable us to know these varieties 
and how to grow and select the seed to maintain and improve them. 
Different sections of the country produce certain varieties to 
better advantage than others. 
Imperial Valley of California now plants Hale’s Best most ex¬ 
tensively. This year many are planting a special selection which 
preserves the best type of Original Haleys Best. Others Hale’s Best 
No. 30, and many are planting Improved Perfecto, of which our strain, 
Burrell’s “Superfecto,” has been several jumps ahead for some eight 
years, being the most uniform in size, netting, depth, color and 
quality of flesh. Burrell’s Superfecto is larger than other Improved 
•Perfectos. Honey Dew (Green fleshed)— Honey Ball and Imperial 
Special (Weaver’s Special) are being planted extensively. 
Turlock, California, plants several thousand acres and “Super¬ 
fecto” is a favorite. Hale’s Best No. 30 and Honey Ball are planted 
extensively. 
Tennessee, Arkansas and other Southern points, Hearts of Gold, 
Superfecto and Hale’s Best. 
New Jersey, Delaware and Maryland: Hearts of Gold, “Super¬ 
fecto,” Abbott’s Pearl, Pollock 10-25 and Original H. B. 
Michigan, Ohio and Indiana: Honey Rock, Hearts of Gold and 
Tip Top. 
Large local markets often prefer the larger melons, such as Tip 
Top, Bender’s Surprise, Milwaukee Market, Early Osage and Original 
Hale’s Best. 
We developed the oblong type Hearts of Gold, first offering it in 
1912. The Burrell Gem has been grown very extensively and millions 
of dollars worth of Burrell Gems have been sold. And now Burrell’s 
“Superfecto” is the finest melon yet. and this was first offered in 
1926. Thousands of acres of “Superfecto” were planted last year. 
With all cantaloupes the customer develops an appetite and buys 
regularly if the melons are always good, but poor melons destroy the 
desire for melons and those who would be good buyers turn to 
peaches and other fruits instead. 
Don’t pick cantaloupes green. 
Don’t pick cantaloupes from rusted vines. 
Don’t pick cantaloupes from aphis covered vines. 
Don’t pack melons you would not buy to eat yourself if you were 
the customer. 
Don’t buy cheap seed. Your crop costs about fifty dollars per 
acre, and often more, considering rental of land, before you begin to 
pick, and poor seed may cut the value of the crop in two and even 
more. Two to four dollars per acre for the best seeds is small com¬ 
pared with other costs. Buy the best seed. 
‘‘Plant seeds of known origin.’* 
We grow the cantaloupe seed we sell. 
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