Surround Yourself with Beauty and 
Good Cheer at the Lowest 
All Time Prices 
Easy to grow, bursting with bloom, famous for 38 years, the “Roses of New 
Castle” have never been so good. Never so cheap in price, 2 and 3 year old plants 
now are but little more in price than smaller one year old plants were a few 
years ago. A new deal for new days. We invite your early orders while our im¬ 
mense stock is complete. Buy these famous Roses now. Prices must raise. 
R OSES, like music, have a universal charm. There is nothing more beautiful. In every stage of human ex- 
istence, from the cradle to the grave, the rose is the emblem of Divine Creation—of sympathy, of joy, 
of hope and affection. Time was when only the favored few could have them in their own yards and gardens- 
The writer’s family over eighty years ago started to produce own-root, pot-grown roses, selling them at a 
price within the reach of everyone. We have sold millions of them, and they are growing everywhere today 
in every country, from tropical Africa to the frozen Northlands, and in far-off Asiatic countries—in the royal 
gardens of the King of Siam as well. We are proud to have contributed very materially in beautifying the 
homes of America with roses, grown on own-roots—the best kind for the amateur to plant. Roses are not 
a burden. They are the greatest of all comforts in life. Grown as we grow them, most anyone can succeed, 
and nearly everyone does succeed in growing them to perfection year after year. The important part of 
rose growing is, first, buy plants grown on own-roots and not on wild roots. Secondly, plant them in just 
ordinary good garden soil, following the simple instructions given in this book, and you will have magnificent 
results. 
A lifetime of experience in growing and perfecting these famous, own-root, pot-grown roses; capable, 
skillful and expert associates; conscientious, old-fashioned honesty and a jealous care of an honorable 
reputation for fair dealing, have brought to us the patronage of an army of satisfied customers the world 
over, of which we are justly proud. 
Our guarantee is plain. There are no catch-penny phrases to fall back upon—just the same guarantee 
that has made our business what it is—a business internationally known for its reliability. All goods must 
be satisfactory upon delivery anywhere in the U. S. A. proper. If they are not, notify us within ten days 
and your order will be duplicated, or money refunded without question, whichever you prefer. You are the 
sole judge of the transaction, and we rely upon your honesty of purpose the same as we invite you to 
rely upon our integrity. Out of such mutual frankness and confidence there must come that great, im¬ 
portant business asset—a satisfied customer. 
If in any way we can be of service, command us. Our advice is at your disposal at all times, and will 
be cheerfully given. Plant roses this year. Your orders will have every possible care, and we will serve you 
Buying from us by mail is made easy. If it is not convenient for you 
to send a Post Office Money Order or Check with the order, we will 
gladly send the goods by Parcel Post, C. O. D. Just pay the postman 
when the goods arrive. We guarantee safe delivery to your door. 
HELLER BROTHERS COMPANY 
NEW CASTLE, INDIANA 
well and faithfully. 
P. J. Lynch, Owner 
3 
