THE BLUE BOOK FOR FLORISTS 
15 
Geranium—Irvington Beauty 
Geraniums 
No plant lends itself to such general usefulness as the 
Geranium. For pot work and bedding it is unsurpassed. 
We carry at all times immense quantities of this indis¬ 
pensable florist’s plant but have sold out early the past 
few seasons. Make your reservations early. 
New Geranium L4 between 
Ricard and Jean 
**MichelVs Sensation*^^ i ^) w e 11 
named, as it is 
really a “Sensation,” and surpasses all red va- 
rites now in existence. Below are a few of the 
outstanding features of this sterling novelty. 
A—Very vigorous grower. 
B—Free-flowering qualities, not in any other 
variety. 
C—Handsome foliage of leathery substance. 
Light green with dark zone. 
D—Brilliant red, Poinsettia colored. Double 
flower heads, expanding S to 6 inches 
across. 
E—Covered continuously with flower heads, often 
6 to 7 at one time. 
F—Can be brought into bloom for Christmas, 
Easter, or Mother’s Day. 
Per 12 Per 100 Per 1000 
2^-inch pots_$0.90 $0.00 $55.^ 
Irvington Beauty (New) .‘'i' 
^ _ •' '' ■' troducing 
this beautiful new Geranium in 1927, the demand 
has constantly exceeded the supply. It is most 
prolific of all Geraniums, flowering earlier and 
later than all other varieties, every branch 
producing an immense truss of rosy salmon 
pink flowers. It is not unusual for a four-inch 
pot plant of Irvington Beauty to show five to 
seven flower heads at one time. Every progres¬ 
sive florist should grow Irvington Beauty for 
increased profits. 
Per 12 Per 100 Per 1000 
214 inch pots-.$0.75 $4.50 $40.00 
Fiat—(The True Variety) : ^ SlIn^sTfavo" 
ably received as Fiat. We have the true stock of Fiat, and 
will have the largest supply in the country this year. Florists 
who are not growing Fiat are missing the most brilliantly 
colored of all Geraniums. Of good growth, and an intense dark 
salmon pink in color. 2*4“inch pots, $0.75 per doz.; $4.50 per 100; 
$40.00 per 1000. 
Double Flowering Varieties, 2% inch Pots 
Per 12 Per 100 Per 1000 
Price, except as noted_$0.75 $4.50 ^0.00 
Alphonse Ricard: 
Still the most widely used of the 
red varieties. For pot work and 
outside planting Ricard is unsurpassed. Large trusses of 
brilliant Vermillion. 
American Beauty: 
Of the same color as the famous 
American Beauty Rose. A very 
free bloomer, and excellent for forcing. 
Beaute Poitevine: 
For many years Poitevine has 
ranked as the leading pink Ger¬ 
anium. In color, beautiful shrimp-pink. One of the best for 
pot work. 
Comtesse De Harcourt: 8,“ 
trusses of pure white flowers hold the color in excellent shape. 
Madame Barney: ^ very profuse bloomer, the in- 
•r dividual florets being of very large 
size. The color is pure deep pink. Considered the perfect bed¬ 
ding Geranium. 
Madame Landry: Jhe salmon-pink Geraniums have 
been in constant demand for the 
past five years. We have never been able to grow enough of 
Madame Landry to supply the demand. The color is dazzling 
salmon-pink with a slight scarlet shading. The flower heads 
are large and carried on long stems. 
Marquis De Montmart: Commonly known as the 
^ Blue Geranium. In color a 
rich soft purple, a very striking color. Of good growth. 
Mrs, Richard Gloede: Geranium 
that IS being grown more 
widely each year. The color is similar to American Beauty 
but more brilliant. Of good branching growth. 
Red Barney: A new variety of brilliant red that is 
' very prolific. For pot forcing it is among 
the leaders. Of good branching habit. 
Radio Red • most intense scarlet in cultivation. 
The color is so brilliant that it instantly 
commands attention. Radio Red is fast becoming the most 
widely used red variety. It is the best red Geranium. 
Holon • The universal favorite where planted. 
neien micneil. Michell cannot be surpassed 
in either pot work or outside planting. Enormous trusses bear 
brilliant scarlet flowers that do not fade in the sun. 
S. A. Nutt: The darkest and richest Geranium grown. 
* * * It is deep velvety maroon in color, an ex¬ 
cellent bedder and a perfect pot plant. No other Geranium 
has ever equalled the richness of its coloring. 
^laud * older favorites that is still 
used by many growers. The color is rich 
deep pink, shading to light pink near the base of the petals; 
the base of the upper petals being creamy white. Jean Viaud 
is a remarkably good Geranium. 
F/rtirt-rif-f • this Geranium we have the finest 
* double white in cultivation._ The flowers 
are borne in large trusses of the purest snow white, retaining 
this pure whiteness even in the height of summer. For winter 
blooming La Favorite is excellent. Your profits will increase 
by using this favorite. 
Sweet-Scented Geraniums 
Lemon: The foliage is pronouncedly lemon scented. 
Nutmeg : Foliage has the true nutmeg fragrance. 
Rose: famous sweet rose-scented Geranium; very 
fragrant. 
Per 12, $0.75; Per 100, $4.50; Per 1000, $40.00 
