That’s me—J. D. 
'' J . D . S e z, 
S I I I 
© z © — Just 
27 years ago I sent 
out my first cata¬ 
logue. 
Only a few hun¬ 
dred copies. Mailed 
to garden folks in 
Colorado and ad¬ 
joining states. 
Had no idea that 
in time I would 
have customers 
and friends not 
only in every state 
but in Canada and 
other foreign coun¬ 
tries, including 
Australia and New 
Zealand. 
.This with almost 
no working capital 
or experience, no 
ballyhoo or high 
pressure salesman¬ 
ship. 
Do not have a 
whale of a big 
business even now. 
Never craved it. 
Never shall. 
Prefer a smaller 
group of satisfied 
customers who ap¬ 
preciate this sort 
of “personally con¬ 
ducted’’ catalogue, 
and high grade 
stocks to back up 
my modest claims 
for them. 
I spoke of “custom¬ 
ers and friends.” 
Not all my friends 
are cus tomers. 
(Some have no gar¬ 
dens.) But it does 
seem as though all 
my customers are 
friends. That’s 
what I want. 
(Continued on 
page 40) 
New Super Giant 
Los Angeles Aster 
Lovely pure shell pink, the first of a new race of 
Asters, resembling the famous Giants of California 
type, but earlier, larger and with longer and better 
stems, which need no disbudding. 
The large flowers are most artistic, due to the 
curling and interlacing of the petals, giving a light, 
feathery effect. The color is superb. Flowers deeper 
and fuller centered than others of this type. Pkt. 
25c; 5 pkts. $1.00. 
