Immediate 
Service 
The COLE NURSERY CO. 
P ainesville 
Ohio 
aplay » 
operated by Cole Nursery Sales, Inc., bring to your neighborhood for 
inspection and sale “Everything That's Good and Hardy.’’ The stock 
is replenished fresh daily from Cole’s 700 acres in Painesville. Plants 
handled properly and delivered to you full of their original life and 
vitality by trained, courteous nurserymen. 
Immediate truck delivery may be had on orders for #1.00 or more. 
It will pay you to visit one of these pleasant display and sales gardens, 
and see for yourself the almost unbelievable values to be had. 
Phone orders given immediate attention. 
COLE NURSERY SALES, INCORPORATED. 
COLE NURSERY SALES 
INCORPORATED 
Display and Sales Gardens Located for Your Convenience: 
Kinsman and 159th, 
Just West of Lee Road, 
Shaker Heights, Ohio 
2910 S. Noble Road, 
1 Block North of Mayfield 
Cleveland Heights, Ohio 
18240 Detroit Avenue, 
Lakewood, Ohio 
Also 
Akron, Ohio 
(J)1esAiiniVi j rsanj Offering C( 
of the Finest Selected Nursery Stock. Display and Sales Gardens Lo 
A. Kinsman and 159th, 2910 S. Noble Road, 
Just West of Lee Road, 1 Block North of Mayfield 
Shaker Heights, Ohio Cleveland Heights, Ohio 
The COLE NURSERY CO. 
Painesville 
Ohio 
Immediate 
Service 
COLE NURSERY SALES 
INCORPORATED 
Gardens Located for Your Convenience: 
18240 Detroit Avenue, 
Lakewood, Ohio 
Also 
Akron, Ohio 
Delphinium 
ENGLISH HYBRIDS. (Blaclcmorc if Langdons). An extraordinarily 
strong growing Larkspur with a "truly beautiful range" of colors 
and a large percentage of plants with glorious double flowers. 35c 
each; 3 for 90c. 
GOLD MEDAL ENGUSH HYBRIDS. Excellent standard strain. 
2 plants for onlv 25c. 
COLE’S GUARANTEED DOUBLE LARKSPURS. Each plant has 
been selected carefully by our perennial expert, selecting especially 
for beautiful color combinations, foliage and strong growth charac¬ 
teristics. Every flower is guaranteed to be "double." Special, 50c 
each; 5 for #1.90. 
BELLADONNA. Light blue. 20c each; 5 for 80c. 
BELLAMOSA. Dark blue. 20c each; 5 for 80c. 
Fall is the Best Time to Plant 
These Glorious Lilacs 
Nearly all shrubs can be planted in the fall to your advantage. How¬ 
ever, carlv-starting varieties, such as Lilacs, require fall planting for 
best results. 
COLE’S FAVORITE FRENCH LILAC COLLECTION 
Strong plants, 1/j to 2 ft., 50c each; 2 to 3 ft., 75c each; 3 to 4 ft., 
#1.25 each. 
SPECIAL OFFERS 
Five wonderful French Hybrid Lilacs (1 of each), including the beau¬ 
tiful Gloirc dc Lorraine. 
OFFER K-3: Five thrifty plants, l'/2 to 2 ft., for only #2.50. 
OFFER K-4: Five strong plants, 2 to 3 ft., for only #3.75. 
OFFER K-5: Five extra-heavy plants, 3 to 4 ft., for only #4.95. 
Read the descriptions and note 
the grand display we have worked 
into this collection. 
BELLE DE NANCY. Double. 
Satiny pink. 
GLOIRE DE LORRAINE. A most 
beautiful new variety. Heavenly 
blue flowers of mammoth size. 
25c extra. 
LUDWIG SPAETH. Single. Deep 
rich red. One of the largest flow- 
MICHAEL BUCHNER. A rather 
dwarf plant that is extremely pro¬ 
fuse with its restful, soft lilac, 
double flowers, interior shaded 
blue. 
MME. CASIMER-PERIER. Dou¬ 
ble. creamy white. A dwarf 
Mine. Albert Barbier. 
(Perpetual) 
A New Plan 
Bringing Quality and Economy 
to Your Door 
Cole’s “New Plan Merchandizing Method” has met 
with such marvelous and instantaneous success that 
these further price reductions are now in order. 
Prior to our development of this plan Quality Nurs¬ 
ery Plants could hardly have been dreamed of being 
purchased from High Grade Nurserymen at such rea¬ 
sonable prices. 
In one year, after announcing our “New Plan”, over 
25,000 Clevelanders have purchased Cole’s Stock. This 
is more than triple the number of purchasers of the 
previous year. Progress of this nature in such a year 
as the last one proves without a doubt that this is truly 
a “Remarkable New Plan Bringing Quality and Econ¬ 
omy to Your Door.” 
Cole’s Root-Pruned 
Evergreens 
For fifty years The Cole Nursery Co. has stood as a Standard of Quality. 
We have adopted a policy of co-operation, both with nature and with our 
customers which has met with gratifying success throughout the years. 
From a humble beginning, our nurseries have steadily pushed forward 
from the small rear garden patch growing a few hundred plants, to an organ¬ 
ization of 700 acres now providing millions of plants annually for our 
friends living in the City, Farm and Suburban Homes. 
Gratified as we are of our continued growth and success, since 1881— 
this Golden Jubilee year we are offering our many friends an opportunity 
of securing high quality Roses, Shrubs, Perennials, Evergreens, etc., at un¬ 
usually attractive prices—made possible through our ability to produce 
enormous quantities and furnish living nursery stock to equal or surpass 
anything you can buy elsewhere. 
Take advantage of our Golden Anniversary Bargains—You Will Save 
Money. 
Cole Nursery Co. Mpw) Painesville, Ohio 
from your nearest “Sales and Display Garden.’’ These novel gardens 
operated bv Coie Nursery Sales, Inc., bring to your neighborhood for 
inspection and sale “Everything That’s Good and Hardy.” The stock 
is replenished fresh daily from Cole’s 700 acres in Painesville. Plants 
handled properly and delivered to you full of their original life and 
vitality by trained, courteous nurserymen. 
Immediate truck delivery may be had on orders for #1.00 or more. 
It will pay you to visit one of these pleasant display and sales gardens, 
and see for yourself the almost unbelievable values to be had. 
Phone orders given immediate attention. 
COLE NURSERY SALES, INCORPORATED. 
This group is especially selected by Mr. Cole for their dependa¬ 
bility, long life, freedom from winter injury, drought-resistance, 
adaptability to city conditions, freedom from red spider and sum¬ 
mer burning and last of all, "hardiness.” Here are varieties that 
should easily outlast 20 severe winters and hot summers, growing 
in beauty with the years. 
Planted now—a glorious growth is assured the first year. Re¬ 
member, for success it is all important to secure "Root Pruned" 
Evergreens. 
Here is one of the world's choicest collections of Hardy Ever¬ 
greens. They are naturally somewhat higher priced than the less 
satisfactory varieties of Juniper, Arbor-Vitac, and Cypress (Retin- 
ospora). However, when you consider that their average life is 
20 years against only 3 years for those other sorts, you know they 
are much the cheapest in the long run. 
Purchase these varieties of unsurpassed beauty now while Golden 
Anniversary prices are in effect. 
JUNIPERUS chinensis Pfitzeriana (Pficzer Juniper). The finest of 
all spreading evergreens. Graceful, horizontal branches with lus¬ 
trous, blue-green foliage. 
15 to 18 in. spread, regularly S3.00, special only ...$1.90 
l'/i to 2 ft. spread, regularly 3.25, special only ... 2.50 
2 to V/i ft. spread, regularly 5.00, special only ... 3.25 
J. virginiana glatica (Blue Cedar) Of pyramidal growth with 
artistic drooping branches. Bright blue color. Excellent for 
"sentinels" around the foundation, in the border or lawn. 
2 to 3 ft., regularly $5.00, special only .$3.50 
3 to 4 ft., regularly 7.25, special only . 5.50 
5 to 6 ft., regularly 11.50, special only . 8.50 
J. chinensis columnaris glauca. A most admirable and dependable 
variety. Formal spires or sentinels of a beautiful soft blue color. 
15 to 18 in., regularly $5.00. special .$2.90 
2 ft. regularly $7,50. special ..$3.90 
PICEA excelsa (Norway Spruce). The well known Christmas Tree 
used extensively in the lawn and for screens. Why not plant or 
tub one now for Christmas. The root-hold gained would aid 
greatly in safe planting in your lawn after Christmas. We sug¬ 
gest having a living outdoor Christmas tree. It is gaining in 
popularity. 
1V3 to 2 ft., regularly $1.60, special .$0.95 
2Vi to 3 ft., regularly 3.00. special . 1.60 
3 to 4 ft., regularly 3.75, special . 2.25 
P. pungens glauca (Colorado Blue Spruce). Beloved aristocrat. 
Desired by all but had by few because of its high price. Cole’s 
Golden Anniversary price is allowing the multitude to have Blue 
Soruce. 
$5.00. special .$2.90 
8.85, special . 5.90 
Pine). Specified extensively by profes- 
for artistic effects on estates. 
$3.50. special .$2.25 
5.50, special . 3.90 
warf Mountain Pine). Very useful in any 
Scare; and in great demand. 
. special .$1.60 
4.50, special . 2.90 
N 
i 
Delivery Paid by Cole 
Nursery Co. 
In addition to our great Golden Jubilee Price Reductions 
we are giving you another generous reduction in the form 
of FREE DELIVERY. 
TRANSPORTATION CHARGES WILL BE PAID 
BY COLE to points in all states east of the Mississippi 
River, and north of and including Virginia and Tennessee. 
Transportation by express, parcels post, truck or freight 
to be at the discretion of the Cole Nursery Co., except as 
noted in catalog. Heavy items out of the trucking zone 
will be sent by freight. 
For Obtaining Immediate Effects 
Coles guarantee their plants to be of the finest quality. 
You will be pleased with the extra-strong, thrifty well- 
branched tops, and the heavy fibrous root systems. These 
plants will greatly surprise you with instantaneous grandeur 
and beauty. 
Four Outstanding Peonies 
Carefully selected by D. B. Cole for Dependability, Quality and 
Exquisite Beauty. Our disease-free roots will produce a wealth of glori¬ 
ous blooms that will brighten your garden for years to come. Note the 
high ratings given these varieties by The American Peony Society. 
Regular Special 
Raring Variety Description Price Price 
8.4 FELIX CROUSSE. Brilliant ruby red.$0.90 $0.45 
8.7 AVALANCHE. (Svn. Albatre). Waxy white. 
tinged crimson .75 .35 
7.9 MME. GEISSLER. Old rose with silver. Mammoth 1.00 .45 
MME. EMILE GALLE. Exquisite lavender-pink. 
.80 
SPECIAL GOLDEN JUBILEE OFFER 
Four Peonies (one each of above), value #3.45, for only #1.35. 
PEONIES 
Special Peony Catalog, listing 50 of the finest varieties, will gladly 
be mailed to you on request. 
Pfitzei’s Juniper. 
THUYA occ. pyramidalis (Pyramidal Arbor-Vitac). 1 
ind satisfaction, we suggest t 
.. . For hard¬ 
iness. beauty and all around satisfaction, we suggest this supe¬ 
rior variety in place of the cheaper American Arbor-Vitac 
18 to 24 in., regularly $2.00. special .$1.25 
2'/j to 3 ft., regularly 3.50. special . 1.90 s 
3 to 4 ft., regularly 4 75. special . 2.90 
T. occ. Wareana (Siberian Arbor-Vitae). Broadly pyramidal 
with dense dark green foliage. Hardy as a rock 
12 to 18 in., regularly $1.15, special .$0.95 
2 to 2/2 ft., regularly 3.00, special . 1.60 
3 ft., regularly $5.75, 
Beauty Bush 
(Kolkwitzia amabilis) 
Gorgeous hardy introduction of the greatest merit that has really taken flower enthusiasts by 
storm. Most floriferous with clusters of grand pink flowers. Recently sold as high as $5.00 
each. 18-24 in., reg. #1.10; special, 50c each. 2-2V2 ft., reg. #1.75; special, 75c each. 
Newest and Exceptional Roses 
We thoroughly test hundreds of new Roses. Each year we are able to select a few of these 
that are great improvements over older varieties. We can truly recommend those listed here 
as being outstanding in beauty and adaptable to this rigorous climate. 
Fall Planting of Roses 
It has been found that Cole’s Northern Grown Hardy Roses, when planted in the fall, give 
wonderful results even the first season. , - . 
The results of a careful checking for a number of years impels us to recommend the planting 
of northern grown roses in autumn for permanency in Rose Gardens. 
Directions for planting may be found in our free booklet. How to Make Things Grow. 
You will be surprised at the ease of successful rose growing by following directions and using 
"Cole's Northern Grown Roses.” 
Extra Grade Roses 
Cole’s 2-year EXTRA (the finest plants obtainable), except as noted, each, 75c. 
Offer R-3A. Your choice of any six EXTRA grade 75c Roses, except as noted, for only #4.20. 
Offer R-2A. Your choice of any twelve EXTRA grade 75c Roses, except ns noted, for only 
#7.80. 
Medium Grade Roses 
Cole’s 2-year medium (as fine as most “first grade” Roses), except as noted, 
each, 50c. 
Offir R-3B. Your choice of any six medium grade 50c Roses, except as 
noted, for only #2.70. 
Offer R-2B. Your choice of any twelve medium grade 50c Roses, except as 
noted, for only #4.80. 
( lunbet 
TAXUS cuspidata (Japanese Yew). Considered by most au¬ 
thorities as our finest dwarf evergreen. Glossy, deepest green 
foliage. 
12 to 15 in. spread, regularly $2.75, special .$1.90 
1/2 ft. spread, regularly $5.50. special . 3.90 
TSUGA canadensis (Canadian Hemlock). A commanding king 
of our woodlands. Useful for hedges or in specimen plant¬ 
ings. 
2 to 21/2 ft., regluarly $2.90, special .$1.60 
2'/> to 3 ft., regularly 4.00, special . 2.25 
3 to 4 ft., regularly 6.75, special . 3.90 
Japanese 
Flame Azalea 
(Azalea mollis) Japanese Flame Azalea. 
Grows thriftily when planted in peaty soil. Dwarf. 
10 to 15 in., thrifty, vigorous, reg. #1.50; special, 95c each. 15 to 18 in., extra bushy, 
reg. #3.00; special, #2.50 each. 2- to 2 l /2~ft. specimens (20 to 40 flower buds), reg. #5.50; 
special, #3.90 each. 
America’s Finest Roses 
We sincerely believe that our customers are entitled to know upon what understocks or roots 
their roses are produced and whether they receive hardy Northern Grown Roses, or Roses pro¬ 
duced in the far South or West Coast where proper ripening before digging is always a 
question. 
Our Roses are grown on hardy Multiflora Japonica stocks, near the banks of Lake Erie where 
plants mature naturally and where we may give personal supervision to their care and storing. 
We question often the quality of Roses supplied by many institutions because of the uncer¬ 
tainty of their being grown on proper understocks or sufficiently ripened. 
German Peat (Humus) 
Extremely beneficial for retaining moisture in dry soils and for loosening heavy soils that 
tend to bake; promotes healthy, rapid, fibrous root action in nearly all (lowers, plants and trees, 
Especially necessary for Rhododendrons and Azaleas. Medium acid. Bale (the largest obtain¬ 
able), 22 bushels when broken up, weight about 180 lbs.), #4.75. Large sacks for #1.00 each. 
Vigoro, the Complete Plant Food 
A fine, balanced fertilizer; clean, odorless and easy to apply. Directions for use with every 
package. 100-Ib. bag for #5.00. 50-lb. bag for #3.00. 25-lb. bag for #1.75. 
Everyone Must Have Therese — 
This was the exclamation of Mr. Ed. George, prominent 
nursery and peony specialist, after spending a full week 
studying the qualities of over 200 varieties in our field. 
Therese is recognized by the American Peony Society as 
being the nearest perfection of all Pink Peonies. 
Amazing in its shadings and depths of colorings. We 
cannot properly describe it and no printer can portray all 
of its gorgeous colorings. 
"But how can we induce people to secure this choice 
flower?" was the question put to Mr. George. The answer 
that wc feci sure will cover the land with Therese was as 
follows; "Therese has been priced too high for the average 
pocketbook—many- firms asking $5.00 and more. Price 
Therese under #1.00 and everyone will have Therese.” 
THE SAGE HAS SPOKEN 
PEONIES THAT DO NOT BLOOM 
One often hears the remark “What is the matter with 
my Peonies? They do not bloom.” 
There are a number of reasons for this, but undoubtedly 
the foremost is "diseased roots." Therefore we advise our 
customers to discard all old plants that do not bloom, re¬ 
placing them with healthy, up-to-date varieties from a re¬ 
liable nursery, and. of course, they must be planted in 
clean soil. Visitors to our fields always marvel at the wealth 
of bloom that each of our plants shows. When digging, 
we do not hesitate to destroy all roots that show the least 
semblance of disease. This naturally guarantees our friends 
and customers the maximum amount of success. Plant 
Cole’s Peonies and avoid disappointment. 
Spirea Billiardi. 
Spirea Billiardi 
2 to 3 ft., reg. 50c; special, 40c each. 
3 to 4 ft., reg. 65c; special, 50c each. 
Not Prepaid 
Evergreens, Peat and Vigoro at these extraordinarily low prices cannot be prepaid. Wc will 
ship “Express or Freight Collect." 
Exception—Orders from Cleveland and vicinity in locations where we make frequent truck 
deliveries, we will deliver FREE. 
Rosa Hugonis 
Beautiful in foliage and flower. Foliage finely 
cut; flower clear yellow, single in long sprays. 
Used with shrubbery or as specimens for lawn 
planting. 
Talisman (Tea). 
Extra Grade, #1.00 each. Medium Grade, 
Free Booklet 
“How to Make Things Grow” 
Recently compiled by Mr. Cole, Senior. Chuck full of valuable information 
on planting and care of all phases. This publication is FREE with every order 
for Cole’8 Golden Jubilee Plants. 
Remember l 
Cole prepays the shipping charges. 
No worry about extra costs. 
Mrs. E. P. Thom (Tea). 
Golden Jubilee Descriptive 
Catalog Free 
One of America’s most comprehensive Hardy Plant Cata¬ 
logs. A compilation of all the varieties that we have grown 
and retained, as thoroughly tested and valuable plants, after 
50 years of study. Think of it—nearly 3000 varieties and 
sizes offered—each variety plainly described for you. 
Is it any wonder that we have for our slogan, “Every¬ 
thing that is good and hardy.” 
Plant in Autumn 
for Spring Beauty 
Betty Uprichard. 
(Tea) 
Wonderful New 
Double Mock Orange 
(Philadelphus Virginal) 
Extremely floriferous and purest white. Tall. 
18 to 24 in., reg. 50c; special, 40c each. 2 to 
3 ft., reg. 70c; special, 50c each. 3 to 4 ft., reg. 
81.00; special, 75c each. 
Lilac, Gloire de Lorraine. 
Rev. F. Page-Robcrts. 
Medium Grade, 75c each. 
Extra Grade, #1.00 each. 
Souv. de Claudius Pernet. 
(Tea) 
Miss Lolita Armour. 
(Tea) 
Frau Karl Druschki. 
(Perpetual) 
Elvira Aramayo. 
(Tea) 
Lady Margaret Stewart 
(Tea) 
Dame Edith Helen. 
(Tea) 
Mmc. Jules Bouche. 
(Tea) 
Mme. Edouard Herriot. 
(Tea) 
Mme. Butterfly. 
(Tea) 
Thuya Pyramidal. 
