New home of our seed business at West Chicago, III., with greenhouses in background and corner of cloth house on right. 
Th is building is of concrete and steel throughout, equipped with every modern facility 
for properly caring for our seed business, including air conditioning. It carries out our 
determination to spare no cost in efficiently serving your seed business, including our 
policy of "getting every order back in the mail the day it is received." 
OUR SERVICE 
T HE life and value of our industry depends upon the quality, attractiveness and variety 
of our product. Inferior or unsatisfactory stock not only hurts the grower directly 
but is a reflection on the business at large, which means all of us. 
Usually such stock is the result of lack of information or — service. With 
the backing of our experience we try to supply this need to growers of 
our seed, believing it to be a service they are entitled to. Besides supply¬ 
ing circulars gratis on various crops, we regularly issue the 
"BALL RED BOOK" (By Geo. J. Ball). The second, or 1933 edition 
has been enlarged and covers a greater variety of subjects. It supplies 
detailed information on the construction of cloth houses, with suggestions 
on various crops that can be grown to advantage under their protection, 
particularly asters. We have tried to increase the worth of this second 
edition, and we feel sure that it will maintain our policy of giving full 
value in all our dealings. Mailed postpaid for 20c. 
"BETTER SWEET PEAS." (By Geo. J. Ball). 
A cloth bound book of 210 pages freely illustrated and covering in 
detail the growing of Winter-flowering Peas under glass. A chapter 
is devoted to the possibilities of the Late-flowering type. Another to the 
miscellaneous crops grown to advantage with Peas. "‘Better Sweet Peas 
is the only American book on this subject. Sent postpaid for $1.00. 
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