"AMERICA'S OLDEST FANCY GOLDFISH FARM' 
SPECIALTIES: 
Japanese Goldfish 
Water Hyacinths 
Water Lilies 
Aquarium 
and 
Pool Plants 
Aquarium Supplies 
Tropical Fish 
MT.AII^Y, CINCINNATI, OHIO 
"Use Water 
Hyacinths for 
Spawning and in 
Outdoor Pools" 
Largest Wholesaler 
of Ornamental 
Aquatic Plants 
in the U. S. 
Address all 
Communications to 
Mt. Airy, 
Cincinnati, Ohio 
March 1, 1934. 
PRIVATE SECTION 
FOR THE TRADE: 
A MESSAGE FROM R. C. DOLLE: 
Gentlemen: 
This year we present our Catalogue in a new form. We have 
had so many requests from our dealers for a Retail Catalogue, that we 
now give you one which we think you will be glad to use. 
Let me make it clear that we are essentially a WHOLESALE firm, 
and have been ever since our business was founded. In rewriting our 
Catalogue on a retail basis we have added an enormous amount of explanatory 
matter, and a fine selection of brand-new items. After removing this 
section, you can show the Catalogue and take orders for lilies, fish, etc., 
at our retail prices. From these prices you will be allowed a generous 
discount so as to bring the wholesale prices down to the same basis as 
previously. 
On the inside pages of this section we list present prices applying 
to Goldfish, Tropical Fish, Water Lilies, plants, etc., and all supplies. 
Special bulletins will be mailed from time to time. The fourth page of this 
section describes our Water Hyacinths, one of our specialties supplied to 
HUNDREDS OF DEALERS each Spring. Quality is our watchword. Fine Quality 
and Fine Service has built up for us the largest trade in the country on 
these choice plants. 
Last Spring, at the lowest ebb in the tide of Depression, - in 
fact during the very week when every bank in the country was closed, we 
mailed you our Catalogue. This is our pledge 
"We will continue to offer Best Quality, Low Prices, and Prompt 
Service...We will continue to keep in mind that you must make a profit 
on our products... and that you must be pleased with every order we ship ... 
We have the fish and plants you can sell...and the facilities for properly 
handling your orders...to be sure you will not be disappointed with inferior 
merchandise this Spring, send us your order and get what you want...on time!!" 
The response of our dealers to that pledge was all we had hoped 
for and we are most appreciative of your patronage. We renew the pledge 
again; and remember, it says..."That you must be pleased with every 
order we ship!" Whenever you're not satisfied, let me know. 
Yours for a PROFITABLE season! 
