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“BELMONT” GARDENIA 1 
F IRST time offered for sale under plant patent No. 93. 
An entirely new development in type and size ol 
flower. "Belmont" Gardenias are superior to any 
variety grown today under glass. Extremely productive, 
free-flowering and easily grown with ordinary care. Habit 
of plant larger than Veitchii and more vigorous, produc¬ 
ing a bud and flower on almost all branches of the plant. 
Bud dropping has been almost entirely eliminated in the 
development of this variety. Outside petals of buds grow 
sealed tightly until bud is ready to open, thus preventing 
ants, mealy bugs and thrip from entering, which results 
in heavier production of perfect blooms. This is one of 
the main troubles when growing other varieties, including 
the Veitchii variety, which has always resulted in a serious 
loss of production and quality. Size of flowers are three 
times larger than those produced on Veitchii. "Belmont’’ 
Gardenias are without question the most popular flower 
grown today for corsages. We have shipped flowers suc¬ 
cessfully as far as Miami, Florida, from our establishment, 
proving the "Belmont” to be a good keeper. The "Bel¬ 
mont” Gardenia is very fragrant. 
"Belmont” Gardenias retailed at $2.50 each with a 
wholesale price of $1.00 during the Christmas and New 
Year season just passed. The demand will be greatly 
increased when they become better known for they are 
in a class by themselves. "Belmont” Gardenias flower 
freely from September through July. Other varieties, 
including Veitchii, do not produce sufficiently to supply 
the demand during the winter months resulting in high 
prices for the "Belmont” variety. We predict that the 
"Belmont” variety will replace all varieties grown today 
under glass for commercial purposes. "Belmont” Gar¬ 
denias command high prices and are a wonderful money 
maker. 
Terms of Sale 
A limited number of plants will be sold under our 
patent agreement to be signed by purchaser. No restric¬ 
tion on purchasers propagating plants for his or her own 
use for growing cut flowers. Restriction only on selling 
stock other than cut flowers. Delivery starting May 1, 
1934. Plants to be fully rooted from 2}^" and 3" pots 
depending on conditions of supply at time of delivery. 
All orders filled in rotation. Cash at time of delivery. 
Price one to 25 plants $1.50 each 
Price 25 plants or more $1.00 each 
Send for full descriptive circular and copy of agree¬ 
ment. 
BELMONT GARDENS, 170 Brighton Street, Belmont, Massachusetts 
4 
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The above photograph was taken February 8th, 1934, during the worst period of weather on record. 1 his particular 
morning temperature recorded 23 degrees below zero. Photograph shows plants growing first and second season, 
the high benches growing during second twelve month period. 
