AQUARIUM DEPARTMENTS AND YOUR STORE 
The popularity of tropical fish despite the general business depression requires your careful 
consideration. Our sales during 1933 by far exceeded the sales during any one year, even the 
prosperity period. The fact that prices have tumbled down had nothing to do with this popularity, 
low prices are just a natural consequence of general conditions which have reflected themselves in 
the form of low prices and a great reduction in sales in every business and industry. (However, in 
the tropical fish industry, instead of reduced sales, sales have grown tremendously during the last few 
years.) The tropical fish industry indicates that it is not just a fad, but that it is a business that will 
always be called upon to supply an ever increasing demand. 
Have You a Tropical Fish Department? 
Your initial steps greatly determine the extent of your success with this department. Each year 
we are called upon to equip many new departments. You do not buy this equipment every day. The 
purchase of this equipment is a factor not only in your sales volume and operating expense, but also 
in your profit and loss. We need only refer you to our continually growing list of satisfied customers 
who have chosen our products in preference to others. WE CAN EQUIP YOUR STORE WITH A 
TROPICAL FISH DEPARTMENT UP-TO-DATE, INCLUDING $135.00 WORTH OF SALEABLE 
MERCHANDISE, FOR ONLY $200.00. We can show you that the sales during the first 60 days 
will show enough profit to offset your initial expense. Write us if you are interested, for further details. 
Our Policy 
Our aim has always been to supply the utmost in quality. Our reputation as pioneers in the 
tropical fish industry has never been questioned. At no time during our 15 years in business have 
our products been the lowest priced on the market. We have consistently adhered to the policy that 
we can serve you best by supplying quality at the lowest possible price. 
• \\N \lX • ■/ . " '"'v 
Aquarium Accessories and Supplies 
The smart dealer recognizes the fact that aquariums, accessories, fishfoods, remedies and 
the many other supplies which we list in this catalog are the backbone of the department. The supply 
sales, if properly managed, should constitute a large profit and at least 50% of the total sales. If your 
sales show a smaller volume, consult us. We are only too glad to acquaint you with sales possibilities 
and the desirability of using our products, which certainly will help increase this deficiency. 
Why You Should Choose Beldt Products 
We have always maintained high standards of quality combined with efficient service. When 
you buy the cheapest aquarium you are making the least profit and you have the most trouble, not 
mentioning a dissatisfied customer. This applies to practically everything you sell. The products that 
bear our name are never offered at cut rate prices. The quality that built up our business is the same 
quality that will help increase yours. The many practical fishfoods and other supplies will create for 
you a repeat business, which is the only business worth while having. When you send us an order you 
are not spending money, but making an investment with the sole purpose of increasing your income. 
And with this fact in mind we offer not the cheapest, but the most in value. 
O. C. BELDT. 
BELDT’S AQUARIUM St. Louis, Mo. 
(A Good Place to Trade) 
