Hardy Perennials - the main feature of 
The F. T. D. School at Cleveland, 
Ohio, June 23rd and 24th, 1933 
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My dear friend:— 
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You will find the following pages very interesting* At the time of the F.T.D. 
School there were not many greenhouse flowers available. In order to make the 
school a success from the standpoint of having proper material with which to work, 
we were called upon to supply an assortment of hardy flowers. We were very 
glad to co-operate, knowing for such an ^iportant occasion perennials would re¬ 
ceive the attention of a large gathering of Florists. 
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I was present both days and found the meeting very interesting. I learned a 
great deal about the art of scientifically arranging flowers. In the two days of this 
school, wonderful pieces were made, using both indoor and outdoor flowers. 1 
was very much overjoyed when I examined the various pieces created by recog¬ 
nized artists, using our perennial flowers, I engaged my photographer to take the 
pictures which are on the succeeding pages, so that I could show these to many of 
our customers who did not have the opportunity to attend. 
If you were present you will at once recognize the audience and these cuts 
will bring to your memory the many fine pieces made with perennial flowers. These 
were the most beautiful and aroused strong enthusiasm. In continuously planning 
to place before the audience new ideas, perennials were demanded by these artists 
to the extent of about 70%. You 4 Will find in each of the make-ups certain points 
of interest for further education in flor&t art. 
A planting of perennials therefore is a good investment./ With a little care 
it will give you, for many years, flower* like those used at the Florist Telegraph 
School. Please note that our prices are Very reasonable for fully developed plants 
that will give immediate results. May We have the pleasure of helping you to 
select an assortment for your purpose? 
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Sincerely yours, 
