2 Kelly Seed & Hardware Co., 116-118 So. Washington St., Peoria and San Jose 
To Our 1934 Customers 
ORDER YOUR SEEDS EARLY THIS YEAR 
With crop reduction acreage of all kinds this year, 40 million acres going out of 
cultivation in the United States, and almost two million in Illinois, there is going to 
be an abnormal demand for seeds of all kinds. We strongly advise ordering your seeds 
early this year. With short seed crops in everything but alfalfa and it only a normal 
crop there is sure to develop some serious shortages before the season is over. 
With our cheap money foreigners are taking clover, alfalfa, timothy, blue grass and 
red top in enormous quantities. Our red clover seed crop for 1933 was only 50 million pounds 
compared with 75 million last year and five year average of 68 million pounds. This would 
not be so alarming but with the heavy exports out of this small crop it looks as though 
there will be shortages and much higher prices before seeding season is over. 
The Government is going to use large quantities of blue grass, red top, rye grass, and 
other grasses of this kind which will be quite a factor in advancing prices. 
Why Our Prices Are Lower 
1st. Whether we sell wholesale or retail our prices are usually lower. _ Have often 
been asked by wholesaler’s “How are you able to do it?” One reason for this is that we 
do not have a big overhead expense like many. A big organization usually has several 
high salaried executives who draw from $250.00 to $1,000.00 per month. We manage our 
own business and therefore do not have to add more to price of seed to pay these high 
salaries 
2nd. We handle most carload shipments from San Jose, a small town where taxes, labor, 
living and other expenses are very low. 
3rd. We own our own buildings and have no high rent to pay. 
4th. Our San Jose plants are built and equipped to handle seed at very low cost. One man 
can clean 800 bu. of seed oats, barley, or soy beans in a day. 
5th. Much of our seed is delivered direct from the growers which saves us freight ana 
dr3.yRf5*G 
6th. We buy direct from the growing sections and do not pay two or three profits before 
seed reaches us 
7th. We buy seed which is not grown in our section by carload lots, paying the carload 
rate of freight and saving local freight charges. „ , 
8th. We buy seed at time of harvest when the market is usually lower than any other 
9th. We are direct importers of seed which are not native to this country, and have 
world water rates to our door. 
10th. We have several lines of business which helps to distribute expenses, ine seea 
business is a seasonable business. WJth Seed alone we would not have enough to take 
care of the expenses the balance of the year but having other lines helps to keep our men 
busy and take care of this expense. 
Location 
Possibly you wonder why we use this picture in every 
catalog. Every year we send catalogs to thousands of 
prospects who never received our catalog before. It is 
very essential to know where corn grows, as corn should 
not be moved north more than 75 to 85 miles. San Jose 
is located a little north of the heart of the corn growing 
section, at the corner of Tazewell, Logan and Mason 
counties. Here we have the best adapted soil for grow¬ 
ing seed corn in the United States. All our corn is 
grown at San Jose which is 25 miles due south of Peoria. 
San Jose is on route 122, two miles east of route 24 which 
runs from Peoria to Springfield. Concrete road within 
two blocks of our door. 
Instructions For Ordering 
We make these brief so please read and follow closely. 
OUR TERMS ARE STRICTLY CASH. BANK DRAFT, 
MONEY ORDER, or EXPRESS ORDER must ACCOM¬ 
PANY ORDER. We will accept personal checks but ask 
you to be very careful to not send your check through the 
mail in payment of order unless you have the funds in 
your bank. The Government is very strict in this matter 
and does not allow the malls to be used In this way. 
Bags 
If you do not send money for bags we may have to hold 
up your order. Bags are furnished free with seed corn 
and all varieties of alfalfa. All other small seeds in 1 
bu. bags at 10c each; or 20c for heavy 2% bu. grain bags. 
Heavy burlap bags holding 2% bu. for cow peas and soy 
beans charged at 6c each. Seed oats are shipped in burlap 
bags holding 4 bu. These bags are charged at 10c. These 
prices are less than cost of bags to us and not returnable. 
If you do not want to buy bags send good bags in which 
to ship the seed. 
We Want You to Be Satisfied 
Any seed received from us which is not satisfactory can be returned within 5 days and 
money will be refunded. All seed is tested by oui* State Department both for purity and 
germination, which we furnish on tags attached to every bag of seed we send out. 
