4 
J. W. JONES & SON, FRANKLIN, VIRGINIA 
Back In J he Family 
Dear Friends: 
In the Spring of 1901 the firm of J. W. Jones & Son sent out its first 
catalogue and shipped its first orders of strawberry plants. Since that 
time much “water has passed over the dam.” J. W. Jones was then sixty 
years of age and had been growing strawberries for twenty nine years. His 
fine judgment and wide experience went into the making of the venture a 
sure success from the start. Mr. Jones, Senior, passed to his reward in 1927 
at the ripe age of eighty six, fifty-five years of active interest and obser¬ 
vation in the growing of strawberries for market shipment, and for plants for 
sale. 
Roscoe Jones, the son in the firm, was active in the business from its 
modest beginning in 1901 until 1921. when he retired from the active manage- 
m.ent, (though still maintaining an ownership interest) to give his time and 
attention to an entirely new line of work. In 1922 Mr. M. C. Smith assumed 
an interest in and the active management of the business. This was con¬ 
tinued until 1927 when Mr. Smith retired for entrance into a larger field. 
Beginning with this year the active management and intimate direction 
of the business comes back again into the immediate family. Phoebuus 
Jones, grandson and son of the founders having decided to devote his entire 
time to it. He was in active touch with it from his birth in 1909 until now, 
with the exception of h?s four years in college, and has determined to main¬ 
tain the same high quality of plants and the same care in keeping all stock 
true to label that has characterized the business from its beginning. 
With this year we start in an entirely new location, at Franklin, Va. 
We believe that it offers our customers very definite advantages; it is in a 
territory where strawberries are not and never have been grown, not even in 
gardens. This assures us a virgin soil free from disease incidental to straw¬ 
berries and guaranteeing a thoroughly healthy plant. The soil here is a fine 
sandy loam that assures you of a perfectly developed root system, which will 
not be damaged in digging. There is a great abundance of labor so that all 
orders can be filled strictly on time. We have here very superior shipping 
facilities to those at our old location; two railroads, two Express Companies, 
and six mail dispatches each day. 
We are prepared to fill your orders this year with plants of the highest 
grade, true-to-name, and free from disease. We feel sure you wish that 
kind. We therefore solicit your order in the full confidence that we can 
please you in every way, and at prices that are as low as good plants can 
be sold. 
Jones’ plants are “grown right, priced right, packed right.” 
With appreciation for the faithfulness of friends in other years and with 
every confidence in the future of berry growing in America, we are. 
Faithfully yours, 
J. W. JONES & SON, 
FRANKLIN, VIRGINIA. 
